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Orchestra · 2 days ago

Vice President, Public Affairs & Healthcare

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$140K/yr - $150K/yr

8+ years exp

Orchestra is a communications company that has rapidly expanded its presence in the media landscape. They are seeking a Vice President for their Public Affairs team to lead integrated communications strategies, manage client relationships, and oversee junior staff while driving impactful media relations in the healthcare sector.

MarketingPublic RelationsTelecommunications

Responsibilities

Lead the development of integrated communications strategies including earned, owned, and paid media to meet clients’ objectives

Drive high-touch, daily client communications with the same client leads: brainstorming, flagging concerns and problem-solving

Manage a team of junior staff on each account you lead, strategically influencing deliverables’ quality and staff development by delegating, modeling smart practices and providing feedback

Coordinate across internal and external teams to deploy integrated services (media relations, digital advertising, research) to meet your clients’ goals

Drive new story angles and other media opportunities for clients, conceptualizing creative feature stories even when there is no news to announce and identify new targets across print, broadcast, radio and podcasts and trying new approaches until the story lands

Lead thought leadership programs for executives, drafting persuasive and compelling pitches and op-eds on behalf of a client; identify new opportunities to raise an executive’s visibility through awards or conferences

Work closely with senior team leaders on capacity planning to ensure that the team is running efficiently

Contribute to business development and growth efforts

Qualification

Strategic communicationsMedia relationsTeam managementThought leadershipStakeholder engagementStorytellingCreative pitchingFast-paced organizationEffective communication

Required

At least 8 years of experience in strategic communications in relevant health industries, government, electoral politics or media or journalism covering relevant sectors

Strong storytelling skills and demonstrated ability to create news moments, with the ability to provide examples that clearly demonstrate these capabilities

Savviness and creativity in media relations and pitching, social media content ideation and influencer engagement with the knowledge to identify new targets and thoughtful angles until the story lands

Experience in designing media and marketing programs to reach stakeholder audiences

Experience engaging and maintaining strong relationships with relevant reporters and handling rapid response and long lead stories

At least 2 years of experience managing teams

Ability to confidently communicate clearly and effectively both verbally and in writing, with varying levels of staff, clients and the media and is comfortable thinking on their feet

Organized and used to a fast-paced environment with the capability to handle multiple assignments at once, work quickly and meet deadlines in a fast-paced environment

Proven ability to become a savvy and nimble student of the 'news' and quickly identify new media opportunities and narratives to insert our clients' voices into the news cycle