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Citi · 2 weeks ago

Programmatic Campaign Manager

Dallas, TX

Full-time

Onsite

Entry, Mid Level

$69K/yr - $96K/yr

2+ years exp

Citi is a leading global bank, and they are seeking a Programmatic Campaign Manager to execute, optimize, and report on their programmatic media investments. This role will focus on day-to-day campaign management, ensuring brand safety, and contributing to business outcomes while supporting the Senior Programmatic Campaign Manager.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Execute and optimize programmatic media campaigns across various platforms, ensuring adherence to strategic objectives

Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics, including basic supply path optimization and media quality indicators

Generate regular performance reports and provide initial insights and recommendations

Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting

Assist in the evaluation of new media solutions and features

Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors and technology partners, ensuring smooth campaign operations

Collaborate effectively with agency partners and internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with overall marketing objectives

Adhere to established governance frameworks for programmatic media activities

Perform meticulous quality assurance (QA) checks on campaign setups, tracking, and reporting

Assist with documentation of campaign strategies and execution, and support billing reconciliation processes

Contribute to the understanding and application of programmatic technology, assisting in research and discussions related to new and emerging technology utilization

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualification

DV360Programmatic media experienceAdTech/MarTech toolsAnalytical skillsProactive learnerCommunication skillsOrganizational skillsDetail-oriented

Required

2-5 years of progressive hands-on experience within programmatic media, focusing on campaign execution and optimization, whether client-side, publisher-side, or agency-side

Strong hands-on experience running campaigns in DV360 is required

Demonstrated hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of contributing to performance improvements through optimization techniques

Foundational understanding of the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions)

Solid analytical skills, with the ability to interpret data and contribute to strategic insights from programmatic datasets

Proactive and eager to learn about the evolving media landscape, particularly concerning privacy-first advertising

Good communication and organizational skills, with the ability to articulate campaign performance and collaborate effectively with team members and partners

Detail-oriented, process-driven, and capable of managing multiple tasks in a fast-paced environment

Bachelors/University degree or equivalent experience

Preferred

Experience with Amazon and Yahoo DSPs is a plus

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)