Citi · 1 month ago
Media Sciences and Measurement, Senior Vice President
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$164K/yr - $245K/yr
10+ years expCiti is a leading global bank, and they are seeking a Senior Vice President for their Media Sciences and Measurement team. This role involves leading the transformation of media investment and measurement, focusing on data-driven decision-making and managing media performance reporting across the organization.
BankingFinanceFinancial Services
Responsibilities
Lead the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements
Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
Own and lead the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross-channel measurement
Lead, mentor, and develop a team of media science analysts. Oversee day-to-day reporting and deliverables, foster a culture of continuous learning, and ensure high performance and career growth for team members
Cultivate and lead strategic relationships with key measurement and media vendors, driving measurement priorities and roadmap, testing in pilots. Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions
This role will serve as a subject matter expert in measurement – ability to speak to different measurement methodologies, measurement landscape and industry changes. Simplify complex measurement terminology into compelling narrative for senior stakeholders across the organization
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards
Qualification
Required
10+ years' experience within media measurement and analytics, either on the client side, agency side or publisher side
Solid understanding of media planning principles, digital and emerging media platforms. Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)
Expertise in media measurement approaches including attribution, MMM, ad effectiveness and incrementality testing
Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership
Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization
Ability to independently own and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
Process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams
Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders
Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact
Proactive vision for the future of measurement, with demonstrated leadership in anticipating and navigating industry changes
Extensive experience working closely with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment
Masters or Bachelor's degree in Business Analytics, Marketing, Business, Finance, Statistics
Preferred
Advanced degree preferred
Benefits
Medical, dental & vision coverage
401(k)
Life, accident, and disability insurance
Wellness programs
Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Company
Citi
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
10001+ employees
H1B Sponsorship
Citi has a track record of offering H1B sponsorships. Please note that this does not
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Funding
Current Stage
Late StageLeadership Team
James Monahan
Managing Director / Global Head of Asset Servicing
Naveed Sultan
Managing Director, Chairman, Institutional Clients Group
Recent News
2026-01-20
2026-01-15
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