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Citi · 2 weeks ago

Lead Programmatic Media Strategist Group Manager

Irving, TX

Full-time

Onsite

Senior Level, Lead/Staff

$144K/yr - $217K/yr

10+ years exp

Citi is a leading global bank, and they are seeking a Lead Programmatic Media Strategist Group Manager. This role involves shaping and optimizing Citi's programmatic media investments while leading an in-house team, ensuring effective integration of campaigns across various channels, and managing strategic vendor relationships.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Lead integrated media campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight. Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions

Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and Citi properties. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration

Direct the application of advanced analytical insights, guiding the team in identifying actionable strategies from deep programmatic metrics including supply path optimization, attention data, sustainability metrics, and comprehensive media quality indicators

Cultivate and lead strategic relationships with core programmatic vendors and technology partners. This includes driving joint business plans, fostering innovation, negotiating favorable terms, evaluating new vendor capabilities, and managing existing vendor performance to align with Citi’s long-term vision and media strategy

Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers

Serve as a subject matter expert, simplifying complex programmatic technology and vernacular for diverse internal groups. Champion the AdTech vision, delivering compelling narratives and influencing multiple levels of leadership across various organizations

Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value

Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale

Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative

Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards

Qualification

Programmatic media experienceDV360 proficiencyAdTech ecosystem expertiseAnalytical mindsetLeadership experienceProcess-drivenIntellectual curiosityDetail oriented

Required

10+ years of experience within programmatic media including leadership or management experience

Passionate about advertising and marketing and curious about new developments in the industry

Expert proficiency and extensive hands-on experience running campaigns in DV360 and leading programmatic activation platforms (DSPs)

Comprehensive expertise across the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions including their strategic application and integration

Intellectual curiosity, analytical and conceptual thinker

Proven track record of successfully managing in a large and complex business

Excellent analytical mindset with a proven ability to create and communicate strategic insights from vast and complex programmatic datasets to drive business outcomes

Proactive vision for media in a privacy-first world, with demonstrated leadership anticipating and navigating industry changes

Detail oriented, process-driven and capable of leading complex initiatives in a fast-paced, dynamic environment

Bachelor's/University degree

Preferred

Master's degree preferred

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)