Justworks · 3 weeks ago
Paid Media Specialist
New York, New York
Full-time
Hybrid
Entry, Mid Level
$109K/yr - $120K/yr
2+ years expJustworks is a company that provides support for businesses by solving HR issues and fostering a positive work environment. They are seeking a Paid Media Specialist to manage and optimize their Paid Social and digital media campaigns, collaborating with various teams to ensure campaign success.
Bookkeeping and PayrollComplianceEmployee BenefitsHealth InsurancePayments
Responsibilities
Plan, set up and launch Paid Social and Programmatic campaigns across Meta, LinkedIn, YouTube, and other key platforms
Manage ongoing campaign optimization to improve efficiency, hit performance targets, and scale high-impact tactics, ensuring best practices and precision in execution
Execute structured tests - including creative tests, landing page variations, audience refinements, bidding strategies, and placement experiments to drive channel efficiency
Build and update weekly and monthly performance reports
Maintain campaign calendars, budget pacing, and testing documentation for internal teams and agency partners
Analyze campaign data and translate insights into clear, actionable recommendations for internal stakeholders and leadership
Develop creative briefs that clearly communicate messaging, objectives, and deliverables to internal and external teams
Support agency partners on brand media trafficking, ensuring timely asset delivery and alignment across CTV, podcast, audio, newsletters, OOH, and more
Partner with Analytics and Marketing Operations to ensure accurate tracking, targeting infrastructure, and data integrity
Qualification
Required
2-3 years of experience in digital marketing, with hands-on execution in Paid Social (Meta, LinkedIn) and YouTube advertising
Experience building, launching and optimizing ad campaigns with clear performance targets and KPIs
Strong understanding of audience targeting, creative testing, pixel tagging and platform best practices across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads/YouTube
Analytical mindset with the ability to interpret data, identify trends, and develop actionable insights
Experience writing creative briefs and collaborating with creative teams and/or external partners
Highly organized with strong attention to detail and operational rigor
Benefits
Great benefits
Wellness program offerings
Company retreats
Company
Justworks
Justworks is a cloud-based HR and payroll platform that helps small and mid-sized companies manage payroll, benefits, compliance, and HR.
1001-5000 employees
H1B Sponsorship
Justworks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (19)
2023 (15)
2022 (19)
2021 (6)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$159.84MKey Investors
FirstMarkRedpointBain Capital Ventures
2023-11-01Series Unknown· $16.84M
2020-01-28Series E· $50M
2018-03-06Series D· $40M
Leadership Team
Michael Seckler
Chief Executive Officer
David Feinberg
Senior Vice President Risk & Insurance Programs
Recent News
Index Ventures
2025-12-29
2025-11-23
2025-10-30
Company data provided by crunchbase