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R/GA · 23 hours ago

Executive Content Producer

New York, NY

Full-time

Hybrid

Senior Level

$160K/yr - $180K/yr

7+ years exp

R/GA is an award-winning product and marketing agency with a rich history in interactive advertising. They are seeking an Executive Content Producer to lead large-scale pharmaceutical TVC productions, ensuring a broad ecosystem of content delivery across various channels while adhering to strict regulatory standards.

AdvertisingAdvertising PlatformsMarketing

Responsibilities

Own end-to-end production leadership for large-scale pharmaceutical TVC shoots, from early creative development through final delivery, including extensive integrated content capture

Architect and manage complex, multi-scenario capture plans that support multiple audiences, indications, and channels—broadcast, social, digital, stills, point of care, web, and beyond

Design production approaches that maximize content output within a single shoot, balancing efficiency, creative quality, regulatory requirements, and delivery timelines

Lead detailed budgeting, bidding, and production planning, including managing bid comparisons, revisions, and negotiations with production partners and vendors

Serve as R/GA’s senior authority on set, making real-time decisions that protect creative intent, compliance standards, schedules, and budget

Coordinate and align multiple agency partners and stakeholders on shared productions, each with distinct capture needs, while safeguarding R/GA’s creative and production priorities

Partner closely with creative, strategy, account, legal, and business affairs teams to assess feasibility, mitigate risk, and establish clear production guardrails

Oversee casting, location strategy, production design, and post-production workflows in collaboration with internal and external teams

Build and manage detailed production schedules, deliverables matrices, and workflows, ensuring clarity and accountability across pre-production, production, and post

Own and maintain senior-level relationships with production companies, line producers, directors, post houses, and specialty vendors, acting as a trusted long-term partner

Qualification

Pharmaceutical advertisingIntegrated productionLarge-scale TVC productionsBudget managementMulti-scenario shootsRegulatory complianceDigital content captureProduction planningOrganizationCollaborationCommunicationLeadership