ScorePlay · 10 hours ago
Head of Marketing
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$150K/yr - $200K/yr
5+ years expScorePlay is the AI media platform for sports, built to power the stories that connect clubs, athletes and fans. As the Head of Marketing, you will shape and execute the global marketing strategy, leading the marketing team to drive initiatives that elevate visibility and growth for the company.
Artificial Intelligence (AI)SoccerSports
Hiring Manager
Nicolas Le Gallo
Responsibilities
Define and lead ScorePlay’s global marketing strategy across content, branding, events (conferences and hospitality), and sales enablement to build awareness, generate pipeline, and accelerate conversion
Refine and evolve ScorePlay’s brand positioning, ensuring consistent messaging while adapting to local markets across North America, Europe, and APAC
Collaborate with the executive team and department leads to align marketing priorities with ScorePlay’s broader strategy
Develop and articulate ScorePlay’s value proposition, ensuring it is clearly communicated across all internal and external channels
Partner with the Product team to align marketing narratives with product roadmap and customer needs
Oversee creation of sales and product marketing assets (decks, one-pagers, case studies, etc.) that help Sales and Customer Success teams convert and retain Enterprise clients
Lead and mentor the marketing team (currently two members) across content, events, and communications, ensuring high-quality execution and measurable outcomes
Build and scale the team in line with ScorePlay’s growth trajectory
Foster a culture of creativity, accountability, and results, with clear priorities and development opportunities
Work closely with Sales and Customer Success to ensure marketing initiatives directly support pipeline generation, customer engagement, and conversion
Serve as the bridge between Marketing, Sales, and Product, ensuring unified messaging and aligned objectives across teams
Provide strategic marketing insights and recommendations to the executive team, helping shape company priorities and growth initiatives
Establish clear KPIs, tracking systems, and reporting frameworks to measure the impact of marketing initiatives across brand, content, and events
Monitor performance to optimize ROI and continuously refine strategy based on results
Manage the marketing budget, ensuring disciplined spending and effective allocation of resources
Qualification
Required
5–8 years of experience in B2B marketing, ideally within SaaS or Enterprise environments
Proven track record of developing and executing marketing strategies that drive awareness, generate pipeline, and support sales performance
Deep understanding of brand positioning, content strategy, and event marketing
Exceptional ability to translate complex or technical ideas into clear, compelling, and accessible messaging, with strong written communication skills
Experience managing or coaching team members and collaborating effectively across departments such as Sales, Product, and Customer Success
Bachelor's degree in Marketing, Business, or a related field
Preferred
Background in sports or media industries is a plus
Benefits
Comprehensive health insurance
401(k) plan
Benefits supporting your well-being and professional development
Company
ScorePlay
ScorePlay is an AI-powered digital, media & production asset manager for sports-specific workflows.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$19.55MKey Investors
The Twenty Minute VCSeven Seven Six
2025-02-11Series A· $13M
2023-07-26Seed· $5M
2022-07-22Pre Seed· $1.5M
Leadership Team
Xavier Green
Cofounder & CTO
B
Barbara Bergeaud
Head of Product
Recent News
The French Tech Journal
2025-11-10
IT Brief New Zealand
2025-10-23
Company data provided by crunchbase