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The YGS Group · 2 days ago

SENIOR ACCOUNT STRATEGIST

York, PA

Full-time

Hybrid

Senior Level

7+ years exp

The YGS Group is a company that provides marketing and communications services, and they are seeking a Senior Account Strategist to manage a diverse portfolio of clients. This role involves overseeing omni-channel campaign planning, developing marketing strategies, and ensuring client satisfaction through effective communication and project management.

AdvertisingConsultingInformation Technology

Responsibilities

Actively manages omni-channel marketing efforts for clients, including but not limited to account management, and directing teams on marketing strategy, creative, digital services, public relations, and social content in conjunction with internal cross-function teams

Works with clients to identify new marketing and communications opportunities at local, regional, and national levels

Develops campaign plans in collaboration with other agency departments, including budgeting and tactical planning across creative, digital, and PR departments

Owns the client relationship while showing the total house of talent on the account through complete delivery of outcomes

Leads assigned accounts, inclusive of all account deliverables, contracts, budgets, and workloads to meet account objectives

Communicates with clients and internal teams to ensure project scope is adhered to, on time and within budget

Leads all project-related client communications; provides timely feedback on deliverables

Builds relationships with clients in assigned industries

Coordinates account projects across departments, while also contributing to creative output to execute client marketing plans

Reviews and ensures quality controls and performance tracking on accounts, ensuring all client updates are delivered in a timely fashion

Assists in providing client project specific copywriting, editing and proofing

Works with cross-functional internal team members to retrieve monthly reports on client outcomes and campaign performance through various reporting systems and software for digital, project management reporting, budgets, and public relations

Prepares team presentations and organizes materials, including assisting with presentations to clients and potential clients

Develops creative briefs and provides creative and strategic direction to the creative, digital and PR teams in an effort to reach key performance indicators

Presents to clients on a scheduled basis, including presenting new scopes of work, concepts, and account updates

Manages client scopes of work, including scope development and project estimates

Monitors cross-functional teams’ budgets and billables in accordance with agency processes to meet client budgets and outcomes

Manages all client project updates, performance tracking, and accountability

Stays in tune to client industry news, events, and trends to successfully advise the client on market opportunities in support of their goals

Qualification

Account managementBudget managementProject managementMarketing strategyClient relationship managementSolution-orientedWriting skillsCommunication skillsOrganizational skills