Cloudflare · 2 weeks ago
Sr Product Analytics Manager
Austin, TX
Full-time
Onsite
Senior Level
5+ years expCloudflare is on a mission to help build a better Internet and seeks a Sr Product Analytics Manager to generate data-driven insights for product improvement. The role involves analyzing user journeys, building financial models, and collaborating on marketing campaigns to enhance customer experience.
AnalyticsEnterprise SoftwareSecurityWeb Hosting
Responsibilities
Build the Self-Serve Funnel: Map and analyze the end-to-end user journey for self-serve customers. Quantify conversion rates at all stages of the funnel
Revenue Modeling: Build financial models to estimate growth for key self-serve plans and products from our marketing acquisition and expansion campaigns. Help us understand which features are the strongest leading indicators of retention
Experimentation & A/B Testing: Partner with cross-functional partners to document and measure experiments that impact our key metrics
Churn & Retention Analysis: Dig deep into churn data to identify "at-risk" behaviors. Answer questions like: "Does a user who enables 2FA and DNSSEC have a higher Lifetime Value (LTV) than one who only uses CDN?"
Aha moment and Habit moment: Understand and define key moments in the customer journey to help us craft marketing campaigns that help more customers get to experience these moments sooner
Dashboarding & Reporting: Build and maintain "source of truth" dashboards in Tableau and Looker that track campaign performance KPIs across all our marketing channels
Attribution: Help refining our multi-touch attribution models to understand how each marketing channel is contributing to growing the self-serve revenue
Understand key company and product team objectives. Use this understanding to prioritize the many programs being run by the teams we support
In some cases you will be responsible for the execution of key programs. You will need to build strong relationships with our product and engineering leaders and drive those programs to completion
Qualification
Required
Minimum of 5+ years of data analytics, marketing analytics, or business intelligence, preferably at a SaaS or PLG company
SQL: Expert-level proficiency. You can write complex queries (window functions, CTEs, joins) to extract data from large datasets (Google BigQuery experience is a plus)
Strong experience building dashboards in Tableau, Looker, or similar BI tools. You know how to visualize data so it tells a story, not just shows a number
Strong experience with web analytics and experience using Adobe Analytics
Willingness to roll up your sleeves, write queries, and work with large quantities of data
Experience with Root Cause Analysis and Time Series Analysis: identify the factors most likely contributing to a business outcome, analyze trends and forecast future values
Business Acumen: You understand SaaS metrics like CAC, LTV, Net Dollar Retention (NDR), and Churn. You know that data is useless unless it drives a business decision
PLG experience: you understand the basics of PLG and know how to dive into data to understand key customer journey moments like the Aha moment
Experience driving long term cross-functional projects and thriving as the 'glue person'. This means you are exceptional at understanding complex problems and designing solutions
Just as importantly, you are able to mobilize a cross-functional team to execute the solution
You are highly motivated to make Cloudflare and your team successful
Demonstrative executive presence and ability to influence at all levels of the organization
You can communicate complex data findings to non-technical stakeholders (e.g., explaining statistical significance to a copywriter)
Preferred
Familiarity with using Python or R for data cleaning or statistical modeling is highly preferred
Customer facing experience is a plus!
Company
Cloudflare
Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.
1001-5000 employees
H1B Sponsorship
Cloudflare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (115)
2023 (66)
2022 (98)
2021 (83)
2020 (37)
Funding
Current Stage
Public CompanyTotal Funding
$2.08BKey Investors
Franklin TempletonFidelityUnion Square Ventures
2025-06-13Post Ipo Debt· $1.75B
2019-09-12IPO
2019-03-12Series E· $150M
Leadership Team
Matthew Prince
CEO & Co-Founder
Lee Holloway
Co-Founder & Lead Engineer
Recent News
2026-01-13
Data Center Knowledge
2026-01-13
Company data provided by crunchbase