Driven Brands Inc. · 1 week ago
Director, Integrated Marketing
Charlotte, NC
Full-time
Hybrid
Director/Executive
10+ years expDriven Brands Inc. is North America's largest automotive services company with a portfolio of iconic brands. The Director of Integrated Marketing is responsible for executing the Take 5 brand strategy across various channels, ensuring operational excellence and creative development to enhance customer retention and trust.
AutomotiveMarket ResearchMarketing
Responsibilities
Creative development and execution (40%)
Operationalize the brand vision, annual strategy and creative framework, translating them into executable plans, briefs and workflows that drive consistent, high-quality output
Develop processes to ensure work is delivered on time, on strategy and within systems and guardrails put in place
Lead the creative development process from briefing through launch, managing timelines, inputs, feedback, and approvals to keep work moving forward
Serve as the primary owner of “how it shows up”, bringing strategy to life through disciplined execution, operational excellence and consistent delivery
Owned Channels (10%)
Support CRM strategy and execution in partnership with shared services, ensuring consistency across lifecycle touchpoints
Translate insights and performance data into executional improvements that drive repeat visits and customer lifetime value
Partner with shared services and agencies to support the Take 5 website as both a brand and performance engine
Assist in SEO optimization, content updates, and UX enhancements with a mobile-first mindset
Oversee organic social and LinkedIn execution – from content coordination to posting cadence
PR & Grand Openings (10%)
Support external PR efforts tied to Grand Openings, brand moments, and local storytelling
Assist with proactive and reactive communications to ensure clarity, consistency, and humanity
Endemic & Sports Partnerships Execution (20%)
Support the execution and activation of endemic and sports partnerships across digital, in-bay, and community channels
Oversee asset development, timelines, and deliverables with partners and internal teams
Support tracking and reporting on partnership performance and storytelling outcomes
Identify executional opportunities to bring partnerships to life in ways that feel authentic and additive to the brand
Ad Fund Support & Governance (20%)
Support the VP of Integrated Marketing and Finance in managing Ad Fund workflows and documentation
Oversee day-to-day processing of approvals, vendor coordination, and cost tracking within established governance
Maintain organized records to support transparency, audits, and leadership reporting
Contribute to quarterly and ad hoc reporting to demonstrate impact and stewardship of funds
Qualification
Required
10-14 years of experience in brand or integrated marketing, ideally in multi-unit retail, franchise, or service environments
Working knowledge of CRM, lifecycle marketing, and retention mechanics
Experience supporting website content, SEO, and owned channel execution
Familiarity with PR, social storytelling, and partnership marketing
Experience working with creative and strategy agencies
Strong organizational and process orientation with comfort managing approvals and documentation
Collaborative, accountable, and energized by execution
Natural player-coach with a bias toward action
Bachelor's degree required
Preferred
MBA a plus
Benefits
Get early access to 50% of your earned wages at any time through our myFlexPay program.
Company
Driven Brands Inc.
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.14B2025-10-21Post Ipo Debt· $500M
2024-07-29Post Ipo Debt· $275M
2022-10-05Post Ipo Debt· $365M
Leadership Team
Danny Rivera
Chief Executive Officer
Mike Diamond
Chief Financial Officer (NASDAQ: DRVN)
Recent News
2025-12-22
Company data provided by crunchbase