Apply on Employer Site

Actian · 2 hours ago

Principal Product Marketing Manager (PMM) - AI

United States

Full-time

Remote

Senior Level, Lead/Staff

5+ years exp

Actian is a leading provider of data management and data intelligence solutions, empowering businesses to harness the full power of their data and AI strategy. As Principal PMM focused on AI products and capabilities, you will lead product marketing strategy for Actian's database, data intelligence, and business intelligence portfolio.

AnalyticsBig DataData ManagementEnterprise SoftwareSaaS

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Develop differentiated messaging, value propositions, and assets for Actian’s AI-based products and technologies with a focus on agents and orchestration, agent activity tracking, security/compliance enforcement, and business impact analytics

Partner with R&D and SE teams to translate engineering concepts into user-centric messaging and narratives for technical and business audiences

Partner with CSM to translate customer success into compelling assets and product stories that build trust and accelerate adoption

Develop demand generation content that resonates with technical and non-technical audiences

Customize value proposition, messaging, and buyer journey content per ICP

Execute launch strategy and bill of materials (BOM) development for AI products

Map portfolio AI capabilities to end-user problems and business initiatives

Create sales plays and campaigns that drive adoption and pipeline impact

Build and deliver internal enablement materials and training: product tours, email cadences, pitch decks, datasheets, and demo scripts

Create messaging and content for cross-sell expansion programs within the Actian portfolio

Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input

Conduct market research to identify emerging growth opportunities in ML, edge computing, and robotics partnerships

Contribute to technical competitive differentiation and market expectations for AI-driven automation

Qualification

Product Marketing ManagementAI/ML ProductsData AnalyticsMarket ResearchTechnical BackgroundStorytelling

Required

Deep technical understanding and the ability to message AI/ML concepts, LLMs, and agent frameworks (e.g. LangGraph, MCP Servers, Cursor AI) to diverse audiences

Develop differentiated messaging, value propositions, and assets for Actian's AI-based products and technologies with a focus on agents and orchestration, agent activity tracking, security/compliance enforcement, and business impact analytics