Apply on Employer Site

Allied Global Marketing · 12 hours ago

Media Planner

Los Angeles, CA

Full-time

Onsite

Mid Level

$55K/yr - $65K/yr

3+ years exp

Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. They are seeking a full-time, experienced Media Planner to develop and execute advertising plans primarily focused on digital media for clients in the entertainment and tourism sectors, particularly in the APAC region.

Advertising

Growth Opportunities

Responsibilities

Collaborate on marketing strategy development with clients and internal team

Work directly in advertising platforms including Google Campaign Manager, Meta, Google Ads, TikTok and more

Establish and maintain positive client, vendor, and internal relationships

Participate in day-to-day communication with clients

Handle execution of digital media campaigns from creation to completion

Negotiate with media vendors, place approved media plans and coordinate to make sure that all placements are pushed live

Identify target audiences and their characteristics, behaviors, and media consumption habits

Maintain media plans, budgets, and insertion orders

Manage, monitor, optimize, analyze, and report on campaigns

Research and analyze data using internal and external data sets

Evaluation of media campaign effectiveness to inform future campaigns

Research new trends in the industry on an ongoing basis

Qualification

Digital media planningMeta Ads ManagerGoogle AdsProgrammatic displayDigital marketing platformsCommunication skillsNegotiation skillsCritical thinkingProblem-solvingTeam player

Required

3-5 years' digital media planning and buying experience

Proficiency in digital media is a must; some traditional media experience is preferred

Previous experience at a digital media agency

Dependable team player with a strong ability to work independently and amongst teams

Demonstrated success in developing, managing, and executing digital marketing campaigns on the agency and/or client side

Ability to manage multiple concurrent clients/projects and meet tight deadlines

Excellent non-adversarial negotiation skills

Detail-oriented with exceptional critical thinking and problem-solving abilities

Excellent communication skills under high-pressure situations both internally and externally

Confidence in advising team and clients on campaign performance and setting KPIs and goals

High interest in emerging digital media technology

Proficiency with digital marketing platforms, ad servers, and analytics tools. In particular Meta Ads Manager, the Google Advertising Suite (Google Ads, YouTube, Performance Max, DemandGen, etc.), DSPs, and Google Campaign Manager 360

Understanding of and preferably previous experience working in data and analytics

Proficiency in MS and Apple office suites

Bachelor's degree in Marketing, Advertising, or other related field