Greenville Federal Credit Union ยท 1 month ago
Digital Marketing Specialist
Greenville Federal Credit Union is seeking a Digital Marketing Specialist to join their marketing team. In this role, you will manage marketing automation and implement strategies to enhance member acquisition and drive revenue growth.
BankingCreditFinancial Services
Responsibilities
Managing our marketing automation platform
Implementing digital marketing strategies to increase brand awareness
Engaging and retaining members
Driving revenue growth
Identifying and leveraging the most effective digital tools
Implementing programmatic and operational initiatives through our automation platform alongside external marketing tactics
Driving multi-channel marketing automation strategies aimed at fostering member growth
Segmenting target audiences
Conducting tests
Enhancing productivity, conversion rates, and overall campaign ROI
Qualification
Required
Bachelor's degree in business, marketing, business analytics, or a related field, or equivalent certifications
Solid understanding of database management concepts and best practices
Proficiency in CRM platforms and tools such as Google Analytics and Google Tag Manager
Technical expertise with advanced marketing automation tools
Strong verbal and written communication skills
Ability to present ideas effectively
Ability to analyze campaign effectiveness and develop actionable metrics and reports
Creativity
Multi-tasking capabilities
Results-oriented mindset
Preferred
Experience with Strum and/or Prisma platforms
Benefits
Generous PTO
Holiday pay
On-demand pay
Affordable medical and dental plans
A wide array of ancillary insurance products
A competitive 401-k plan with a generous match
A friendly work environment that emphasizes service excellence
Company
Greenville Federal Credit Union
Greenville Federal Credit Union provides banking facilities to its union members.
Funding
Current Stage
Growth StageCompany data provided by crunchbase