Abode Hospice · 3 weeks ago
Marketing/Clinical Community Liaison
Colorado Springs, CO
Full-time
Onsite
Entry, Mid Level
$110K/yr - $110K/yr
1+ years expAbode Hospice of Colorado is dedicated to providing exceptional patient care in a serene environment. The Marketing/Clinical Community Liaison is responsible for managing marketing operations, establishing relationships with referral sources, and coordinating care transitions to hospice services.
Health CareHome Health CarePersonal Health
Responsibilities
Participates in daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives
Adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials
Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers
May assist in conducting market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections
Employs marketing and promotional initiatives to achieve budgetary volume projections
Establishes and maintains positive working relationships with current and potential referral and payer sources
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters
Builds and monitors community, customer, payer and patient perceptions of the hospice as a high-quality provider of services
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
Coordinates care, in the best interests of the potential client, from community care to hospice care
Uses clinical skills to assess for appropriate clients that would meet the Medicare Hospice Guidelines for all levels of care, Routine Home Care, Respite, General Inpatient, and Continuous Care
Would communicate effectivity that assessment to the clinical team including the admission nurse
Maintains comprehensive working knowledge of Organization’s Name markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the hospice
Monitors and reports cost effectiveness of marketing efforts
Qualification
Required
Completion of a Registered Nurse accredited program with an unrestricted state nursing license
One year of nursing experience required
Ability to market effectivity and deal tactfully with customers, the community, and the hospice clinical team
Demonstrated knowledge of disease processes and comprehensive medical record reviews
Demonstrates good communications skills, negotiation skills, and public relations skills
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
Preferred
1 year in hospice preferred
Company
Abode Hospice
At Abode Hospice, our primary ambition is to bring first‑class care to the warmest, most serene environment possible: home.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase