bvk · 1 month ago
VP of Analytics & Performance Marketing
Milwaukee, WI
Full-time
Onsite
Director/Executive
10+ years expBVK is a leading agency seeking a digital leader to drive integrated marketing solutions across various channels. This role focuses on overseeing the digital and analytics ecosystem, ensuring data-driven decision making, and achieving measurable client success within healthcare, higher education, and tourism sectors.
AdvertisingMarketing
Responsibilities
Define and implement enterprise-wide measurement frameworks across all media channels: digital, broadcast, print, OOH, and experiential
Drive innovation in marketing technology stack implementation, including, Martech, CRM, analytics platforms, and attribution models
Lead cross-functional teams across analytics, performance-based media, and technology disciplines
Develop comprehensive client growth strategies integrating traditional and digital channels
Spearhead digital transformation initiatives for clients and internal operations
Design multi-channel attribution models and unified measurement approaches
Establish KPI frameworks and ROI methodologies across all marketing initiatives
Architect data infrastructure integrating first-party data, third-party sources, and market research
Lead predictive modeling and AI implementation for campaign optimization
Direct web analytics, conversion optimization, and digital experience measurement
Develop cross-channel attribution models linking online and offline touchpoints
Implement advanced analytics for cross-channel optimization and budget allocation
Lead marketing mix modeling to quantify channel effectiveness and interaction
Build data-driven stories and communicate with clients and internal stakeholders
Build comprehensive measurement strategies across channels
Clearly communicate data-driven insights to technical and non-technical
Lead C-suite relationships and strategic
Develop custom reporting frameworks and executive
Guide quarterly business reviews and strategic planning sessions with key
Lead innovation workshops and thought leadership
Serve as primary client contact for digital-specific
Identify and pursue organic growth opportunities within
Lead high-stakes pitches and business development initiatives
Lead and write comprehensive RFP responses
Develop winning pitch strategies and presentations
Present technical solutions to prospective clients
Collaborate with the finance team on pricing strategies
Oversee scope development and resource planning
Identify and pursue strategic new business opportunities
Develop innovative proof-of-concept demonstrations
Build strategic partner relationships
Lead discovery sessions with potential clients
Develop first-party data strategies to enhance marketing performance while ensuring compliance with HIPAA, FERPA, PII regulations, GDPR, and CCPA
Oversee privacy-first analytics, including HIPAA-compliant tracking solutions, server-side tracking, and consent-based audience targeting
Ensure responsible data governance, particularly in healthcare (HIPAA) and higher education (FERPA) marketing initiatives
Lead strategies for cookie deprecation, first-party data capture, and AI-driven audience
Collaborate with IT and legal teams to implement data security and regulatory best
Educate internal teams and clients on privacy regulations and ethical data usage in
Build and mentor high-performing teams across performance marketing and
Ensure efficient resource utilization, workload balance, and profitability of direct
Establish cross-functional collaboration processes to enhance team
Guide website technical discovery and solutions architecture for
Oversee vendor relationships and technology
Lead internal training initiatives on technology, AI, media measurement trends, and data
Qualification
Required
10+ years of progressive experience in integrated marketing analytics leadership
Deep expertise in multi-channel measurement and attribution
Strong background in traditional and digital media
Advanced knowledge of marketing technology platforms and data architecture
Proven experience leading cross-functional teams
Track record of C-suite relationship management
Experience in healthcare, higher education, or tourism sectors
Bachelor's degree required
Marketing Analytics Platforms: GA4, Adobe Analytics
Business Intelligence Tools: Sigma, Tableau, Power BI
Attribution & Marketing Automation: Multi-touch attribution platforms, CDP/CRM systems
Data Analysis & AI: SQL, Snowflake, FiveTran, DBT, AI/ML applications
Media Planning & Buying: Digital, programmatic, social, and traditional media
Deep understanding of integrated marketing
Strong grasp of emerging marketing
Knowledge of privacy regulations and data
Experience in healthcare, higher education, and tourism
Understanding of agency operations, account management, and strategic
Familiarity in website UX, design, and development solutions
Company
bvk
BVK is one of the largest independent ad agencies in the US. Our specialty is in relaunching and reinvigorating challenger brands.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kris Best
CFO
Gonzalo Gonzalez
Managing Partner. EVP of Multicultural Strategy and Inclusion.
Recent News
2025-08-22
The Real Deal
2025-08-20
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