Apply on Employer Site

Madden Media · 1 month ago

Associate Paid Media Director (Midwest + Mid-Atlantic)

United States

Full-time

Remote

Senior Level

5+ years exp

Madden Media is a full-service destination marketing agency that blends tech-savvy know-how with creative flair to help destinations shine. As the Associate Paid Media Director, you will lead a regional agile team to develop and execute high-performing media strategies, overseeing multi-channel campaigns and mentoring team members to achieve success.

AdvertisingTravel

Culture & Values

No H1B

Responsibilities

Lead the way: Steer your regional agile team in developing and executing integrated media strategies tailored to our travel industry clients

Campaign whisperer: Oversee the planning, execution, and optimization of multi-channel paid media campaigns across digital and traditional platforms

Platform powerhouse: You know your way around every media platform like a pro, from Meta and Google to CTV, and beyond. You're the go-to for troubleshooting, optimizing on the fly, and showing junior teammates the ropes

Trend tracker: Stay sharp on industry trends, emerging technologies, and evolving best practices, bringing fresh ideas and innovation to every strategy you touch

Collaborator-in-chief: Partner with the Senior Media Director to scale strategies, budgets, current campaigns and brainstorm for creative media ideas for pitches

Insight guru: Dive deep into campaign data, uncover performance stories, and translate insights into smart optimizations and forward-thinking recommendations

Team builder: Mentor and empower your team to grow their expertise, experiment with new ideas, and stay ahead of the curve in an ever-changing media world