Apply on Employer Site

POOLCORP · 6 hours ago

Brand Manager

Covington, LA

Full-time

Onsite

Entry, Mid Level

2+ years exp

POOLCORP is the leading business-to-business distributor of swimming pool and landscape supplies. The Brand Manager is responsible for developing marketing strategies, executing marketing plans, and collaborating with various teams to drive results for the company's products.

LeisureLogisticsSwimmingWholesale

Responsibilities

Develops marketing plans for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers

Partners to develop product marketing and GTM plans, and work with Internal Communications team to communicate those plans transparently across stakeholder groups

Determines key channels to market, develop and drive plans that support growth across those channels

Assesses effectiveness of the marketing programs and tactics that support your products on an ongoing basis, and report results back to the business

Plans the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan

Acts as project manager to usher marketing initiatives through the marketing process, keeping stakeholders informed along the way

Owns the content calendar and offers strategy for your products, and plans ahead to enable streamlined and seamless execution of campaigns

Writes comprehensive creative briefs for all campaigns, be prepared to lead kickoff initiatives

Fact checks all content for accuracy prior to deploying to stakeholders or through channels

Acts as the SME (Subject Matter Expert) on the marketing team for product, program and campaign questions related to your products

Acts as liaison with Product Managers to stay abreast of changes to product strategy

Understands and supports our sales channels; provides tools and collateral and teach them how and when to use it

Leads and inspires cross-functional team of direct reports and other marketers, setting clear goals and expectations, while effectively delegating tasks to ensure timely delivery and optimal performance

Other job related duties as assigned

Qualification

Marketing StrategyAnalytical SkillsProject ManagementMS Office SuitePresentation SkillsInterpersonal SkillsTime ManagementCreative ThinkingTeam Leadership

Required

A minimum of 2-4 years of marketing with project management experience and a proven record of success and effective performance

Highly organized and detail-oriented with strong analytical skills

A creative and strategic thinker with great time management skills and self-discipline to ensure projects are initiated & completed timely

Expert project management skills, with the ability to multi-task while still maintaining quality of work and meet deadlines in a fast-paced environment with internal and external partners

Must have excellent interpersonal skills including presentation, public speaking, and interaction skills both written & verbal

Must be able to efficiently use computer software including MS Office Suite and Monday.com

A positive, can-do attitude with a deep desire to constantly be looking to improve, better and grow the team