Dealpath · 1 month ago
Senior Events Marketing Manager
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$140K/yr - $160K/yr
8+ years expDealpath is a leading cloud-based deal management platform empowering real estate investment and capital markets with data and collaboration. As the Senior Events Marketing Manager, you will be responsible for the strategy, planning, and execution of all event-related programs while developing strategic partnerships to drive co-marketing opportunities and pipeline growth.
Commercial Real EstateFinTechInternetReal EstateReal Estate InvestmentSaaSSoftware
Responsibilities
Build and manage Dealpath's annual events calendar, prioritizing opportunities that align with business goals and our ICP
Lead execution of industry sponsorships, executive roundtables, speaking opportunities, and webinars
Define KPIs and track performance across all event initiatives for ROI and pipeline influence
Manage logistics, budgets, vendors, and internal stakeholders to ensure seamless delivery and consistent brand presence
Design and execute curated, high-touch events—such as executive roundtables, private dinners, and invite-only experiences—aligned with Account-Based Marketing (ABM) strategies targeting top-tier enterprise accounts
Collaborate with Sales and Demand Generation to identify high-priority accounts and tailor event formats, messaging, and follow-up strategies to drive engagement and pipeline acceleration
Create bespoke pre- and post-event experiences (e.g., personalized outreach, content kits, gifting) to deepen connections with key decision-makers at target accounts
Monitor performance metrics such as attendance from ICP accounts, influenced pipeline, and conversion to opportunities to evaluate event impact within the ABM motion
Identify and cultivate relationships with CRE industry organizations, associations, and other technology partners
Co-develop and execute joint marketing initiatives, including sponsored events, content collaborations, webinars, and co-branded campaigns
Evaluate partnership opportunities based on brand alignment, audience fit, and lead-generation potential
Serve as the marketing point of contact for strategic partnerships, ensuring visibility, consistency, and execution across all channels
Align closely with Sales, Product Marketing, Demand Generation, and Customer Success to ensure events and partnerships support GTM priorities
Partner with senior executives to secure and prepare for speaking engagements, panel opportunities, and strategic appearances
Coordinate with Marketing Ops to ensure lead capture, CRM integration, and follow-up workflows are in place
Work with Product Marketing and Sales to develop compelling narratives and content for event programming and partner campaigns that highlight Dealpath's leadership and innovation
Qualification
Required
8+ years of B2B marketing experience, including hands-on event and partnership marketing in SaaS, real estate, or enterprise tech
Bachelor's degree in Marketing, Communications, Business, Event Management, or a related field
Proven track record of driving results through events and co-marketing initiatives with external partners
Deep understanding of the commercial real estate ecosystem and relationship-driven sales cycles
Comfort and polish working with senior executives, industry influencers, and external organizations
Strategic thinker with a builder's mindset—able to identify opportunities, pitch ideas, and bring them to life with precision
Excellent project management, communication, and cross-functional coordination skills
Preferred
CRE/proptech experience strongly preferred
Benefits
Medical, dental, and vision insurance.
Health Savings Account (HSA) & Flexible Spending Account (FSA) options.
401(k) retirement plan.
Paid Parental Leave.
Flexible Time Off (FTO) policy.
Commuter benefits program.
Monthly wellness reimbursement to support physical and mental well-being.
Hybrid Work Policy, 4 days in office (Mon/Tues/Wed/Thur).
This position is also eligible for Dealpath's equity plan.
Company
Dealpath
Real estate's most trusted deal management platform empowering smart investment decisions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$67.1MKey Investors
Morgan Stanley Expansion CapitalNasdaq VenturesBlackstone Group
2022-09-08Series C· $43M
2020-10-15Series Unknown
2020-02-27Series Unknown
Leadership Team
Mike Sroka
CEO & Co-Founder
Kenter Wu
Co-founder and CTO
Recent News
2025-10-15
2025-01-08
Company data provided by crunchbase