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Wisetack · 1 month ago

Sr. Growth Marketing Manager

United States

Full-time

Remote

Senior Level

$133K/yr - $187K/yr

7+ years exp

Wisetack is a fintech company that builds consumer lending products for service-based businesses. They are seeking a Senior Growth Marketing Manager to define and execute growth strategies, optimize the acquisition funnel, and lead data-driven experimentation to drive sustainable growth in merchant acquisition and retention.

Financial ServicesFinTechHeating Ventilation and Air Conditioning (HVAC)

Responsibilities

Define and execute growth strategies that drive merchant acquisition, activation, and retention

Own the acquisition funnel end-to-end, optimizing CAC, conversion, and activation

Lead small, fast, data-driven experiments across paid, organic, partner, lifecycle, and referral channels

Partner with the Sales Development Representative team (which reports to marketing) to build out ABM (account based marketing) campaigns to win the largest enterprise merchants and help us move up market

Partner cross-functionally with Sales, Account Management, RevOps, and Analytics to optimize user journeys

Build and manage dashboards and reporting frameworks (HubSpot, Salesforce, Google Analytics, SalesLoft)

Establish playbooks and frameworks for experimentation; communicate outcomes broadly across the company

Stay on top of emerging martech and trends relevant to the home services ecosystem

Model energy, focus, and accountability; you set the standard for getting things done well

Qualification

Growth marketing strategyLead generationFunnel optimizationData-driven experimentationAccount-based marketingMartech trendsSMBsStartup experienceTeam collaborationPositive attitudeWork ethicMentorship experience