MINISO USA · 2 weeks ago
Visual Merchandising Manager
West Covina, CA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $151K/yr
5+ years expMINISO USA is seeking a Visual Merchandising Manager to define and execute their visual merchandising strategy across retail environments. This role involves driving brand storytelling through effective store layouts and displays while collaborating with various teams to enhance overall business performance.
Retail
Responsibilities
Define and lead MINISO’s visual merchandising philosophy, aligning brand storytelling with customer insights and in-store execution to drive performance
Lead all product and brand storytelling across retail, including windows, focal displays, and fixtures, ensuring consistency, creativity, and conversion
Develop and execute a comprehensive, multi-tier visual merchandising strategy adaptable to different store formats, sizes, and locations
Own and manage the visual merchandising calendar, balancing new product launches, seasonal transitions, and evergreen storytelling
Create clear visual directives, toolkits, and communication materials to enable consistent execution by store teams
Build strong relationships with store teams and retail partners, providing guidance, inspiration, and continuous feedback
Participate directly in in-store execution, including fixture builds, display setup, and on-site visual implementation
Analyze store performance data and customer insights to continuously optimize visual merchandising strategies
Manage the visual merchandising and store design budget, ensuring projects are delivered on time, on brand, and within budget
Ensure all store environments, both temporary and permanent, are visually compelling, operationally effective, and unmistakably MINISO
Partner with Buying, Planning, and Leadership during Product Line Reviews to align assortments with store capacity, design guidelines, and seasonal concepts
Qualification
Required
Define and lead MINISO's visual merchandising philosophy, aligning brand storytelling with customer insights and in-store execution to drive performance
Lead all product and brand storytelling across retail, including windows, focal displays, and fixtures, ensuring consistency, creativity, and conversion
Develop and execute a comprehensive, multi-tier visual merchandising strategy adaptable to different store formats, sizes, and locations
Own and manage the visual merchandising calendar, balancing new product launches, seasonal transitions, and evergreen storytelling
Create clear visual directives, toolkits, and communication materials to enable consistent execution by store teams
Build strong relationships with store teams and retail partners, providing guidance, inspiration, and continuous feedback
Participate directly in in-store execution, including fixture builds, display setup, and on-site visual implementation
Analyze store performance data and customer insights to continuously optimize visual merchandising strategies
Manage the visual merchandising and store design budget, ensuring projects are delivered on time, on brand, and within budget
Ensure all store environments, both temporary and permanent, are visually compelling, operationally effective, and unmistakably MINISO
Partner with Buying, Planning, and Leadership during Product Line Reviews to align assortments with store capacity, design guidelines, and seasonal concepts
Strong visual merchandising and store design expertise, with the ability to balance strategy and hands-on execution
Proven experience building scalable visual merchandising systems across multiple store formats
Strong understanding of spatial design, visual hierarchy, and product storytelling
Experience working in locally assorted store environments with adaptable visual systems
Budget management experience with the ability to prioritize investments for maximum impact
Vendor management experience across sourcing, production, and installation
High proficiency in Adobe Creative Suite and presentation tools
Strong communication and collaboration skills
Ability to independently lead store design projects from concept through execution
Creative, innovative, and comfortable in a fast-paced, evolving retail environment
Bachelor's degree in Business, Merchandising, or related field
5-7 years of experience in multi-unit retail visual merchandising and store design
Preferred
Background in toys, specialty, or comparable retail preferred
Company
MINISO USA
MINISO is a globally recognized retail brand, offering high-quality, affordable products with innovative designs. Since entering the U.S.
1001-5000 employees
H1B Sponsorship
MINISO USA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (7)
2023 (5)
2022 (2)
2021 (9)
2020 (7)
Funding
Current Stage
Late StageCompany data provided by crunchbase