Orchestra · 1 month ago
Head of Social Media
New York, N.Y.
Full-time
Hybrid
Director/Executive
$175K/yr - $200K/yr
12+ years expOrchestra is a new communications company that helps brands and organizations reach audiences effectively. They are seeking a Head of Social Media, who will be responsible for building and scaling a best-in-class social media practice across the entire Orchestra network, guiding strategy, and leading a team of specialists.
MarketingPublic RelationsTelecommunications
Responsibilities
Develop and implement the foundational architecture, frameworks, systems, and tools for social media across Orchestra (playbooks, workflow models, best practices, measurement standards)
Serve as Orchestra’s enterprise social media thought leader, translating industry trends, algorithms, and platform innovations into actionable guidance
Create scalable Centers of Excellence for social content development, platform management, community management, and optimization
Lead social strategy for key enterprise and large integrated accounts requiring executive-level counsel
Oversee social media strategy, content development, posting, community management, channel optimization, and reporting across marketing and integrated PR accounts
Build and mentor a team of Social Media Strategists, Specialists, and Community Managers, ensuring platform-specific expertise, cross-training, and growth pathways
Partner closely with Creative & Content, Influencer Marketing, Paid Media, and Strategic Insights to deliver integrated, high-performing programs
Establish a measurement and insights framework in partnership with the dedicated Strategic Insights analyst
Develop innovative social-first programs and creative concepts that break through crowded feeds and emerging platforms
Champion test-and-learn approaches (formats, CTAs, creators, platform-native tactics) to maximize reach and impact
Bring a storytelling instinct that connects brand strategy, culture, platforms, and user behavior
Integrate the social function deeply across Orchestra’s verticals
Serve as a visible leader internally—leading trainings, workshops, templates, and trend reports to elevate social fluency network-wide
Partner with practice and vertical leads to refine staffing structures and explore embedding social specialists into integrated teams
Participate in and lead new business pitches; shape Orchestra’s broader marketing POV
Qualification
Required
12+ years in social media strategy, content, platform management, and analytics; at least 3–5 years leading teams and owning a social function within an agency or fast-paced brand environment
Deep knowledge across categories, ideally including consumer, B2B/tech, and issue advocacy
Demonstrated ability to work across many social platforms, including TikTok, Instagram, Meta, LinkedIn, YouTube, X, Pinterest, Reddit, and emerging channels
Proven success building or scaling a social media team or practice; experience designing systems, workflows, and playbooks
Ability to develop enterprise-level social strategy and also dive into platform nuance and creative direction
Demonstrated excellence in developing social-first creative concepts, editorial calendars, and narrative frameworks
Comfortable leading clients from execution-first through strategy-first and consulting models
Strong cross-functional instincts; able to integrate social seamlessly into broader brand, PR, and paid media strategies
Inspirational people manager skilled at developing specialists, nurturing talent, and upskilling teams
Strong communicator who can counsel C-suite clients and internal senior leadership
Builder mindset: entrepreneurial, solution-oriented, comfortable with ambiguity and operational scaling
Benefits
Comprehensive medical, dental, and vision insurance for employees and dependents
Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA) options
401K with a 4% employer match and no vesting period
Generous paid time off
Pre-tax commuter benefits
Mobile phone reimbursement for data and minutes
Employer-funded life insurance
Discounted annual bikeshare membership
Corporate discounts through Tickets at Work
Company
Orchestra
Orchestra is an operator of a media and communications company that offers branding, designing, media relations, and other such services.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase