Orchestra · 1 month ago
Social Media Director, Consumer
New York, N.Y.
Full-time
Hybrid
Director/Executive
$110K/yr - $130K/yr
6+ years expOrchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. They are seeking a Social Media Director to lead social strategy and execution across consumer and lifestyle brands, partnering closely with various teams to drive engagement and conversion.
MarketingPublic RelationsTelecommunications
Responsibilities
Lead Strategy Across Consumer Accounts
Serve as the primary social strategist for consumer, lifestyle, fashion, beauty, and CPG clients across Derris, SGPR, and wider Orchestra
Develop platform-specific and cross-channel social strategies rooted in insight, culture, brand storytelling, and audience behavior
Lead the creation of editorial calendars, creative campaign concepts, social-first narratives, and content frameworks
Translate consumer trends and platform shifts into actionable opportunities for clients
Guide Execution & Cross-functional Integration
Oversee day-to-day social media execution: content planning, posting, optimization, and reporting, partnering with Specialists and Community Managers
Provide creative direction: visual moodboarding, references, tone, captioning approaches, format recommendations, and platform best practices
Partner with Creative & Content to shape social-first creative assets and ensure they ladder up to brand and campaign strategy
Collaborate closely with Paid Media to develop integrated paid + organic strategies
Be a Strategic Partner to Clients
Lead client calls, present strategies and POVs, and act as a trusted advisor to senior brand and marketing stakeholders
Support new business pitches, proposal development, and social POVs for consumer prospects
Identify opportunities to evolve scopes, introduce new channels, and enhance performance
Drive Measurement, Insights & Innovation
Own reporting and performance storytelling, partnering with the Strategic Insights analyst to uncover patterns and optimization opportunities
Operate with a test-and-learn mindset: pilot new formats, creators, platform features, and content styles
Continuously share platform updates, trend analyses, and best practices with internal teams and clients
Mentor & Contribute to Team Development
Support and coach Social Media Specialists and Community Managers working on consumer accounts
Contribute to training sessions, playbooks, templates, and frameworks as part of Orchestra’s growing Centers of Excellence
Help foster a collaborative environment across all consumer-aligned teams
Qualification
Required
5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success
Proven ability to build and execute social strategies across Instagram, TikTok, Meta, Pinterest, YouTube, and emerging platforms
Experience partnering closely with creative teams and providing social-first creative direction
Strong understanding of consumer audiences, cultural trends, visual storytelling, and creator/influencer dynamics
A strategic thinker with a strong editorial instinct and creative POV
Excellent communicator who can present persuasively and provide smart counsel
Ability to translate data into actionable insights and compelling recommendations
Comfort operating in fast-paced, integrated environments with multiple stakeholders
Experience managing and mentoring junior team members
Preferred
6–8+ years of experience in social media strategy, content planning, and platform management, with significant experience in consumer categories (at least 3+ years in agencies working with lifestyle or consumer brands strongly preferred)
Benefits
Medical, dental, and vision insurance for employees and dependents
Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
401K with a 4% employer match and no vesting period
Generous paid time off (FTO)
Pre-tax commuter benefits
Mobile phone reimbursement for data and minutes
Employer-funded life insurance
Discounted annual bikeshare membership
Corporate discounts through Tickets at Work
Company
Orchestra
Orchestra is an operator of a media and communications company that offers branding, designing, media relations, and other such services.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase