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Yum! Brands · 4 days ago

Sr. Brand Manager, Channel Growth - Marketplace and Delivery

Plano, TX

Full-time

Hybrid

Senior Level, Lead/Staff

$139K/yr - $147K/yr

10+ years exp

Yum! Brands is a global leader in the restaurant industry, and they are seeking a Sr. Brand Manager, Channel Growth to drive sales growth for Pizza Hut US Delivery. This role involves developing marketing strategies, managing delivery operations, and collaborating with various teams to enhance customer experience and profitability.

Food and BeverageHospitalityRestaurants

Growth Opportunities

Responsibilities

Develop aggressive delivery sales growth strategies by identifying and sizing opportunities across Operations, Tech, Finance, and Marketing

Advocate for three key audiences—Consumers, Franchisees, and Brand—integrating their challenges and goals into unified third-party and first-party delivery plans

Foster partnerships with delivery partners (DoorDash, Uber Eats, Grubhub) to create breakthrough co-branded campaigns that drive Pizza Hut consideration and same-store sales growth

Collaborate with internal cross-functional marketing teams to ensure delivery is consistently supported across paid media, organic social, PR, and more

Manage end-to-end operations of third-party and first-party delivery, including promotions, creative, menu optimization, paid media, and reporting

Analyze post-campaign results using vendor data, sales data, and third-party reports (e.g., MMM) to draw insights for budgeting and tactic mix for maximum ROI

Identify audiences and develop, test, and implement CRM strategies to improve first-party delivery adoption

Recommend improvements to consumer experience and reduce friction in ordering via the Pizza Hut App and Web

Stay informed about trends, technologies, and competitive activity in delivery marketing

Develop a delivery test and product roadmap for continuous sales growth

Manage budgets across various funding sources, vendors, and tactics

Contribute to ongoing improvement of delivery operations, including reducing friction in order experience, streamlining data/menu workflows, product development, and restaurant operations

Develop detailed project timelines, budgets, and resource allocations, ensuring timely delivery within project constraints

Partner with technology and operations teams to optimize delivery metrics such as wait time and customer satisfaction

Collaborate with franchisees and tech teams to reduce friction in restaurant setup, management, accounting, and invoicing, strengthening processes between restaurants and aggregator partners