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Fabric · 3 days ago

Demand Generation Manager

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $130K/yr

4+ years exp

Fabric Health is a company focused on solving healthcare's biggest challenges through intelligent automation. They are seeking a Demand Generation Manager to own and execute campaigns that fuel their enterprise pipeline, ensuring their solutions reach the right buyers at the right time.

Health CareSoftware

No H1B

Responsibilities

Owning Campaign Execution: Own and execute demand generation campaigns that directly contribute to pipeline creation and sales opportunities

Targeted Outbound: Lead targeted outbound campaigns in partnership with Sales, including building account lists, designing effective messaging, and executing outreach

Inbound Optimization: Optimize inbound channels including paid search, paid social, website conversion, and SEO in coordination with the Director of Marketing

ABM Leadership: Manage account-based marketing programs with Sales to target and engage priority accounts

Event Support: Support event-related GTM workflows and campaigns—driving pre-event outreach, lead capture, follow-up sequencing, and reporting in coordination with the broader marketing team

GTM Automation: Design and optimize automated GTM workflows using tools like Clay and HubSpot to enhance lead routing, scoring, enrichment, and campaign personalization

Cross-Functional Collaboration: Collaborate with the Content & Communications Manager and Product Marketing Manager to ensure campaigns are fueled with strong messaging, assets, and customer proof points

Reporting & Optimization: Report on campaign performance, pipeline influence, and ROI, using insights to continually refine strategy

Qualification

Demand generationSalesforceHubSpotHealthcare experienceMulti-channel campaignsABM programsAnalytics skillsCuriosityResourcefulnessOrganizational skillsAttention to detail

Required

4–7 years of experience in demand generation or growth marketing for a B2B SaaS company

Proven success executing multi-channel campaigns (events, outbound, digital, ABM) that drive pipeline

Hands-on experience running outbound campaigns and partnering with Sales

Demonstrated ability to optimize inbound channels (paid search, paid social, SEO, website conversion)

Deep understanding of CRM and marketing automation systems (Salesforce experience required, HubSpot preferred) and hands-on experience using AI tools (e.g., Clay, n8n, or similar) to automate GTM workflows

Analytical and systems-minded, with comfort designing or improving lead enrichment, scoring, and routing automations

Advanced reporting and analytics skills; comfortable with pipeline metrics and campaign ROI analysis

Background in healthcare or health technology required

Excellent organizational skills, attention to detail, and ability to manage multiple programs simultaneously

Curious, resourceful, and interested in emerging AI and automation tools to improve marketing efficiency and data quality