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New Port LLC · 2 weeks ago

Advertising Operations Manager (Business Development Focus)

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

New Port LLC is focused on advertising operations and is seeking an Advertising Operations Manager with a business development focus. The role involves managing brand partnerships, executing advertising strategies, and collaborating across channels to enhance marketing effectiveness.

Artificial Intelligence (AI)Big DataSoftwareSoftware Engineering

Hiring Manager

Lexy Chen

Responsibilities

Proactively manage and deepen advertising partnerships with designated brand clients, serving as their trusted advertising optimization consultant

Develop a deep understanding of each client’s marketing objectives, KPIs (e.g., sales, ROAS, CPA), and industry characteristics to tailor and execute high-impact advertising strategies

Collaborate with brands to ensure their provided advertising materials (creatives, copy, landing pages) align with platform best practices and effectively drive sales

Develop and implement monthly/quarterly digital marketing plans across search engines, social media, content, email, and other channels

Plan highly engaging social media content (graphics/videos) and manage brand social accounts (e.g., Facebook, Instagram, LinkedIn, Twitter)

Monitor campaign performance using tools like Google Analytics and CRM, produce data reports, and provide optimization recommendations

Design automated email marketing workflows (e.g., welcome emails, promotions) to enhance user retention and conversion rates

Work closely with design, product, and sales teams to ensure marketing content aligns with business objectives

Qualification

Digital marketingSocial media advertisingData analysisBrand partnershipsClient communicationContent marketingAnalytical skillsEnglish proficiency

Required

2+ years of experience in digital marketing, with a focus on social media advertising and content marketing

Existing resources in brand partnerships, new media operations, brand advertising channels, celebrity endorsements, concerts, and music festivals

Proven track record of directly driving business KPIs such as sales and ROAS

Exceptional client communication and relationship management skills, with the ability to engage professionally with brand representatives at all levels

Strong analytical skills: Ability to interpret key metrics (CTR, conversion rate, ROI) and optimize strategies accordingly

Language proficiency: Fluency in English (required for creating English content and analyzing overseas market data)