Fusion Optix® · 3 weeks ago
eCommerce & Digital Marketing Manager
Woburn, MA
Full-time
Onsite
Mid, Senior LevelFusion Optix is a technology company specializing in advanced optical solutions for high-performance lighting systems. The eCommerce & Digital Marketing Manager will be responsible for strategy and execution of the company's website, eCommerce experience, and digital outreach, ensuring brand consistency and collaboration across the 3LED Group.
EnergyLightingManufacturing
Responsibilities
Own and operate the Fusion Optix website
Manage and update our WordPress / WooCommerce site directly
Implement changes to site structure, navigation, product pages, and content
Ensure technical product information, applications, and resources are clear, accurate, and easy to find
Manage the eCommerce experience end-to-end
Maintain product listings, workflows, pricing logic, and checkout experience in WooCommerce
Identify and implement improvements to usability, conversion, and customer experience
Monitor performance and proactively resolve issues without reliance on outside agencies
Execute digital marketing and outreach
Personally run SEO, email marketing, and digital campaigns
Build, launch, and refine campaigns using performance data
Translate internal technical knowledge into clear, effective digital communication
Integrate digital activity with Salesforce
Ensure leads, inquiries, and customer activity flow cleanly into Salesforce CRM
Support alignment between the website, eCommerce activity, and sales follow-up
Use CRM data to inform campaign targeting and performance tracking
Maintain visual quality and brand consistency
Create and modify web and marketing graphics as needed (site imagery, banners, email assets, social posts)
Apply and uphold Fusion Optix brand guidelines across all digital touchpoints
Ensure visual consistency and professionalism without reliance on a dedicated design team
Run social and outbound channels
Manage Fusion Optix’s social presence directly (primarily LinkedIn)
Curate and publish content from engineers and product leaders
Establish a consistent cadence and voice aligned with our technical brand
Collaborate across the 3LED Group
Work with digital and eCommerce counterparts across other 3LED brands
Share best practices, tools, and insights—particularly with LEDSupply, a high-velocity eCommerce business
Identify opportunities for system alignment, cross-promotion, or reuse of proven digital approaches
Measure and improve performance
Track traffic, engagement, conversion, and revenue metrics
Use analytics to guide decisions and prioritize improvements
Treat the website and digital channels as living systems requiring continuous refinement
Qualification
Required
Hands-on experience with WordPress and WooCommerce
Working knowledge of Salesforce CRM and digital lead flows
Practical experience with SEO, email marketing, and analytics
Adequate graphic design capability (e.g., Adobe, Figma, or equivalent) to execute digital assets independently
Experience owning digital performance metrics, not just reporting on them
Benefits
Quarterly bonuses
Profit-sharing opportunities
A robust benefits package
A group wide Fidelity 401(k) plan with a generous 6% company match
The Gradifi program, helping employees pay off student loans or save for their children’s education
Comprehensive healthcare, dental, life, and disability coverage—with 100% of premiums covered for individuals
Company
Fusion Optix®
Fusion Optix is pioneering Optical Intelligence® — a deep understanding of how to shape, manage, and optimize light.
Founded in 2003
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.2MKey Investors
Massachusetts Manufacturing Accelerator
2024-03-04Grant· $0.2M
Leadership Team
Terence Yeo
Founder & CEO
Recent News
2025-05-05
2025-05-05
2025-05-05
Company data provided by crunchbase