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Million Dollar Baby Co. (Babyletto, Namesake, daVinci, Monogram, & Nursery Works) · 3 weeks ago

PR and Communications Manager

Pico Rivera, CA (Hybrid)

Full-time

Hybrid

Senior Level

$125K/yr - $140K/yr

6+ years exp

Million Dollar Baby Co. is a family-owned company based in Los Angeles, known for its eco-conscious children's furnishings. The PR & Communications Manager will be responsible for media relations, creative storytelling, influencer management, and analytics to enhance the brand's visibility and reputation.

Consumer Goods

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Build and maintain strong relationships with editors, journalists, and media partners across lifestyle, parenting, design, and business outlets

Proactively pitch brand and product stories, securing ongoing coverage across print and digital (including roundups & best of lists)

Write and distribute press releases, media alerts, and pitches with a strong brand voice and creative angles

Manage press inquiries and coordinate interviews, quotes, and commentary

Develop and execute PR campaigns that highlight brand purpose, innovation, and cultural relevance

Identify opportunities for unique, high-impact storytelling across earned, owned, and shared channels

Collaborate with Marketing on events, collaborations, and partnerships that drive buzz

Act as the point of contact for inbound influencer and partnership requests

Manage product seeding, tracking, and ROI reporting for influencer outreach

Develop new influencer, celebrity, and partnership collaborations aligned with brand strategy

Spearhead the launch and management of an affiliate marketing program

Identify and onboard affiliate partners, optimizing performance and reporting results

Track and analyze PR and influencer campaign performance using KPIs such as impressions, SOV, traffic, sentiment, earned media value (TMV), and conversions

Develop monthly and quarterly reports to demonstrate ROI of PR and communications initiatives

Translate data into actionable insights for leadership and cross-functional teams

Continuously optimize outreach strategies based on analytics and benchmarks

Develop a proactive thought leadership program for Million Dollar Baby Co.’s executives, securing opportunities for bylines, op-eds, speaking engagements, and industry panels

Draft articles, commentary, and Q&As that position leadership as experts in parenting, design, retail, and business innovation

Partner with executives to ensure their voice and perspective are authentically

Work with Creative, Social, Brand, and Sales teams to align messaging and maximize amplification of PR moments

Provide leadership with regular updates on communications performance and opportunities

Qualification

Media RelationsCreative StorytellingInfluencer ManagementAnalytics & ReportingPR Tools ProficiencyPartnership DevelopmentAffiliate Program ManagementExceptional WritingCross-Functional CollaborationOrganizational Skills

Required

6+ years of experience in PR, Communications (agency or in-house)

Strong, established relationships with editors, journalists, and media contacts in lifestyle, parenting, and design categories

Proven success securing meaningful media placements across multiple platforms

Exceptional writing skills with experience drafting press releases, bylines, op-eds, and executive messaging

Skilled in influencer management, product gifting, and partnerships

Familiarity with affiliate program setup and management

Strong analytical skills with experience tracking impressions, TMV, conversions, and ROI

Proficiency with PR and analytics tools (e.g., Cision, Aspire, Google Analytics, affiliate platforms)

Highly organized, proactive, and able to juggle multiple priorities in a fast-paced environment

Benefits

100% of your health, dental and vision insurance monthly premiums paid by us!

Flexible PTO because we respect the need for work/life harmony

Company matching 401(k)

Vacation reimbursement and health & wellness subsidy programs

Tuition reimbursement

Matching charitable donations to the nonprofit organization of your choice

Company-wide monthly celebrations - lunch is on us!

Dog-friendly workplace, yes! You can bring your best friend to work

Free MDB Co. swag + generous employee discount on products

Company

Million Dollar Baby Co. (Babyletto, Namesake, daVinci, Monogram, & Nursery Works)

Glassdoor4.5

Million Dollar Baby Co. started in 1990 and is proudly family-owned and operated in Los Angeles.

Founded in 1990

Pico Rivera, California, USA

51-200 employees

https://www.milliondollarbabyco.com

H1B Sponsorship

Million Dollar Baby Co. (Babyletto, Namesake, daVinci, Monogram, & Nursery Works) has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)

2020 (1)