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dentsu · 1 day ago

Senior Manager, Media Planning

New York, United States

Full-time

Hybrid

Mid, Senior Level

$68K/yr - $110K/yr

4+ years exp

Dentsu is looking for a Senior Manager of Media Planning with solid integrated media expertise to help maintain and grow one of their large integrated media businesses. The role involves managing client relationships, leading media planning strategies, and contributing to agency development and growth.

AdvertisingInformation ServicesMarketing

Responsibilities

Accountable for media plan output timeliness, accuracy, and overall excellence

Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel

Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations

Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution

Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)

Build & maintain trusting, collaborative relationships with clients at appropriate levels

Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client

Capable of effectively managing up and down the reporting structure

Provide and discuss industry information on media, markets and related dynamics

Train, motivate and develop media planning group

Construct and deliver accurate, honest and timely performance management documents

Qualification

Integrated media planningDigital marketingLeadership skillsTraditional marketingMedia tools proficiencyInsights tools knowledgeClient relationship managementTeam trainingDevelopment