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Responsive · 2 weeks ago

Sr. Marketing Specialist: Growth

United States

Full-time

Remote

Senior Level, Lead/Staff

$95K/yr - $120K/yr

8+ years exp

Responsive, formerly RFPIO, is a leader in Strategic Response Management SaaS solutions, serving over 2,000 customers including major companies like Google and Microsoft. The Marketing Specialist will support the creation and acceleration of new business pipelines for the Enterprise and Major segments through account-based marketing campaigns and personalized engagement programs.

Artificial Intelligence (AI)Cloud ManagementCRMKnowledge ManagementMachine LearningSaaSSales AutomationSoftware

Growth Opportunities

Responsibilities

Lead the planning and delivery of multi-channel ABM campaigns for target accounts, collaborating with Sales on account selection and quarterly engagement strategies that drive meaningful connections and pipeline opportunities

Design and implement innovative personalized engagement programs - including direct mail, events, and strategic gifting - ensuring smooth execution from kickoff to follow-up

Partner with Sales and RevOps to drive account-specific marketing plays and ensure marketing activities align with active opportunities and account plans

Coordinate with Brand/Creative, Events, and external vendors to produce campaign assets and experiences that are on-brand and drive engagement from our target accounts

Monitor campaign performance and report on engagement and pipeline impact, applying learnings to continuously improve program outcomes

Help document campaign processes and contribute ideas to improve scalability, efficiency, and team collaboration

Qualification

B2B marketingDemand generationAccount-based marketingCampaign managementSalesforceHubspotProject managementCollaborationCommunicationCreativity

Required

8+ of experience in B2B marketing, demand generation, field marketing, or ABM, ideally in a SaaS or enterprise environment

Demonstrated ability to manage campaign logistics, timelines, and deliverables with precision and accountability

Experience delivering high-touch, integrated marketing campaigns across offline (direct mail, events, gifting, OOH) and digital channels

Strong organizational and project-management skills with excellent attention to detail

Experience collaborating with cross-functional partners

Data-driven mindset with basic familiarity in campaign tracking and reporting tools such as Salesforce and Hubspot; familiarity with tools like Qualified and Clay is a plus

Proactive communicator with a creative and solutions-oriented approach