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Eko Health · 1 week ago

Growth Marketing Channel Manager

Emeryville, CA

Full-time

Onsite

Mid, Senior Level

$110K/yr - $124K/yr

5+ years exp

Eko is a company that builds AI and digital tools for healthcare providers to detect heart and lung diseases. The Growth Marketing Channel Manager will manage and optimize B2C marketing channels, focusing on driving revenue and improving ROAS through various digital marketing strategies.

Artificial Intelligence (AI)Health CareHealth DiagnosticsMachine LearningMedical DevicemHealthSoftware

Responsibilities

Lead and scale select B2C direct-to-consumer marketing channels, with an immediate focus on ROAS performance. Will start with programmatic display/native as the primary channel of focus, with additional channels to be taken on in the future following business need and bandwidth

Build and manage full-funnel acquisition strategies, through prospecting net new audiences and retargeting high-intent users, to grow incremental revenue at efficient ROAS

Proactively own the full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting—with an innovative, test-and-learn mindset

Optimize channels by proactively improving targeting, creative strategy, testing velocity, bid strategies, landing page strategy, etc. to improve ROAS at scale

Drive channels’ creative strategy and storytelling—developing clear, compelling narratives for each audience, based on channel-specific performance data and brainstormed new ideas

Establish clear performance goals, KPIs, and tracking frameworks for each channel with a primary focus on ROAS and scalability

Build net-new, structured channel and campaign reporting frameworks to derive actionable insights

Create structured test plans and experimentation roadmaps to continuously improve channel performance

Present weekly performance updates, insights, and optimization recommendations to cross-functional stakeholders and leadership

Partner closely with creative, content, ecommerce, and analytics teams to develop compelling channel-specific messaging, assets, and customer journeys

Collaborate with BI and data teams to develop attribution frameworks, and reporting that drive decision-making

Manage third-party vendors, affiliate partners, agencies, and media partners as needed to maximize impact across channels

Stay ahead of marketing, platform, and creative trends to identify new opportunities that keep Eko competitive

Contribute insights and recommendations that help shape Eko’s full-funnel growth strategy, with a focus on incrementality

Qualification

Digital marketingProgrammatic channelsROAS optimizationPaid social marketingPaid search marketingAnalytical abilitiesExcel proficiencyCross-functional managementHealthcare knowledgeCommunication skillsCollaboration skillsProblem-solvingStrategic thinkingFast-paced environment experience

Required

5+ years of experience in digital marketing at B2C direct-to-consumer companies

Meaningful hands-on experience in channels like programmatic display/native, paid social (Meta, TikTok, Pinterest) or paid search (Google, Bing) at ~$500k+ monthly spend

Proven success driving incremental, ROAS-positive acquisition

Strong analytical abilities and experience interpreting performance data to drive optimization and scale

Proficiency with Excel/Sheets (including pivot tables and core formulas like vlookups)

Ability to work with imperfect datasets and build structured reporting frameworks

Strong understanding of full-funnel marketing and how to balance top- and bottom-funnel investments

Excellent communication, collaboration, and cross-functional stakeholder management skills

Track record of proactive problem-solving and strategic thinking

Experience in fast-paced, high-growth, eCommerce startups, with strong ROAS discipline and Q4 seasonality

Bachelor's degree