Strategic Marketing Account Executive jobs in United States
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News-Press & Gazette Company · 3 weeks ago

Strategic Marketing Account Executive

positionColumbia, MO
timeFull-time
remoteOnsite
seniorityMid Level

News-Press & Gazette Company is a family-owned media company in Mid-Missouri, seeking a highly driven Strategic Marketing Account Executive. The role involves consulting with local businesses on marketing strategies, designing multi-platform media solutions, and managing client relationships to drive business growth.

NewsPublishingSocial Media

Responsibilities

Strategic Client Consulting: Work closely with Mid-Missouri businesses and advertising agencies to analyze their marketing needs, identify growth opportunities, and develop data-driven, strategic campaigns
Multi-Platform Solution Design: Utilize a comprehensive portfolio of advertising products, including broadcast television (ABC17, FOX22), targeted streaming television (OTT/CTV), and a full suite of digital marketing tactics (SEM, SEO, display, social)
Business Development: Aggressively pursue new business and cultivate long-term relationships that lead to sustained partnerships. This role also manages an established book of business
Client-Focused Account Management: Prioritize relationship-driven account management, ensuring client success, campaign performance, and consistent renewals
Collaboration: Work with our experienced team to leverage internal market research, audience analytics, and industry insights to build winning proposals

Qualification

Digital media strategiesStrategic consultingClient retentionBusiness developmentCommunication skillsRelationship managementMarketing experiencePresentation skillsStrategic thinking

Required

Experienced marketing professional
Ability to understand a client's business deeply
Ability to craft impactful, multi-platform media solutions
Experience in strategic client consulting
Ability to analyze marketing needs and identify growth opportunities
Experience in developing data-driven, strategic campaigns
Ability to utilize a comprehensive portfolio of advertising products
Experience in business development and cultivating long-term relationships
Prioritize relationship-driven account management
Ensure client success and campaign performance
Ability to collaborate with a team
Strong understanding of digital media strategies and trends
Exceptional communication, presentation, and strategic thinking skills
A relationship-driven approach with a focus on client retention and growth
Previous professional experience in Marketing, Communications, Business, or a related field

Company

News-Press & Gazette Company

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The roots of the News-Press & Gazette Co., or NPG, stretch back to the days of the Wild West in St.
dateFounded in 1951
location
Saint Joseph, Missouri, USA
people-size501-1000 employees
web-link
http://www.npgco.com/

Funding

Current Stage
Late Stage

Leadership Team

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Ian Guthrie
Vice President/Chief Financial Officer - Broadcast
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Scott Affa
Chief Engineer / Chief Operating Officer
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Company data provided by crunchbase