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News-Press & Gazette Company · 3 weeks ago

Strategic Marketing Account Executive

Columbia, MO

Full-time

Onsite

Mid Level

News-Press & Gazette Company is a family-owned media company in Mid-Missouri, seeking a highly driven Strategic Marketing Account Executive. The role involves consulting with local businesses on marketing strategies, designing multi-platform media solutions, and managing client relationships to drive business growth.

NewsPublishingSocial Media

Responsibilities

Strategic Client Consulting: Work closely with Mid-Missouri businesses and advertising agencies to analyze their marketing needs, identify growth opportunities, and develop data-driven, strategic campaigns

Multi-Platform Solution Design: Utilize a comprehensive portfolio of advertising products, including broadcast television (ABC17, FOX22), targeted streaming television (OTT/CTV), and a full suite of digital marketing tactics (SEM, SEO, display, social)

Business Development: Aggressively pursue new business and cultivate long-term relationships that lead to sustained partnerships. This role also manages an established book of business

Client-Focused Account Management: Prioritize relationship-driven account management, ensuring client success, campaign performance, and consistent renewals

Collaboration: Work with our experienced team to leverage internal market research, audience analytics, and industry insights to build winning proposals

Qualification

Digital media strategiesStrategic consultingClient retentionBusiness developmentCommunication skillsRelationship managementMarketing experiencePresentation skillsStrategic thinking

Required

Experienced marketing professional

Ability to understand a client's business deeply

Ability to craft impactful, multi-platform media solutions

Experience in strategic client consulting

Ability to analyze marketing needs and identify growth opportunities

Experience in developing data-driven, strategic campaigns

Ability to utilize a comprehensive portfolio of advertising products

Experience in business development and cultivating long-term relationships

Prioritize relationship-driven account management

Ensure client success and campaign performance

Ability to collaborate with a team

Strong understanding of digital media strategies and trends

Exceptional communication, presentation, and strategic thinking skills

A relationship-driven approach with a focus on client retention and growth

Previous professional experience in Marketing, Communications, Business, or a related field

Company

News-Press & Gazette Company

The roots of the News-Press & Gazette Co., or NPG, stretch back to the days of the Wild West in St.

Founded in 1951

Saint Joseph, Missouri, USA

501-1000 employees

http://www.npgco.com/

Funding

Current Stage

Late Stage

Leadership Team

Ian Guthrie

Vice President/Chief Financial Officer - Broadcast

Scott Affa

Chief Engineer / Chief Operating Officer

Company data provided by crunchbase