Be LOVE™ · 2 months ago
Influencer Relationship Marketing Associate
New York, New York, United States
Full-time
Onsite
New Grad, Entry LevelBe LOVE™ is building the future of hydration with a focus on wellness and performance. They are seeking an Influencer Relationship Marketing Associate to manage and optimize their Influencer/Creator Marketing program, driving brand awareness and sales through creative coaching and strategic execution.
Responsibilities
Develop briefs & coach creators toward best-in-class content
Review and approve influencer concepts & creative to ensure content alignment with strategies as well as brand standards, mission, and values
Monitor, manage, and report on performance of organic & paid campaigns, including both performance-driven and awareness campaigns
Ensure all contractual obligations are met and all campaigns are successfully launched
Optimize strategy and execution based on learnings
Partner closely with Brand, Studio & Growth Marketing teams to leverage creators and their content as part of our campaigns & always-on brand moments
Stay on top of trends, share case studies, and demonstrate thought -leadership across the organization
Continuously research and learn from other successful brands with a strong social media & influencer presence
Work with the Influencer Marketing Lead on the master roadmap, playbook and measurement plan to grow influencer marketing into a key brand & business driver, with measurable impact across reach & impressions, traffic & sales
Source, vet, and maintain a current roster of brand-relevant creators across all platforms, ensuring alignment on brand fit, audience quality, and rates
Initiate cold outreach and nurture relationships with potential and existing influencers and brand ambassadors to expand the Be LOVE™ social network
Act as a passionate brand evangelist, identifying and pitching new, inventive ways to promote Be LOVE™ products through the influencer network
Draft comprehensive and airtight briefs including objectives, hooks, claims, do’s/don’ts, and full disclosure guidance
Negotiate packages, timelines, and usage rights, coordinating with internal teams (Brand, Studio) for asset creation and claim confirmation
Manage all product seeding and logistics, coordinating with the warehouse for product shipments and external vendors for custom gifted mailers
Issue and verify links, codes, and tracking pixels prior to launch to ensure accurate performance measurement
Manage the end-to-end payment process, communication, and deliverable tracking for all influencer partnerships
Lead monthly reporting and KPI tracking utilizing platforms (GRIN, Tribe Dynamics, Lumanu) to log performance reads (e.g., CTR, CPA, GMV, save/share rate)
Collect and secure usage/ad authorization (e.g., Spark Ads, allow listing) and hand off files to the Paid Media team for content boosting and retargeting
Maintain an active, up-to-date understanding of digital marketing knowledge and social media trends to inform and continuously improve execution
Qualification
Required
Passionate and results-driven
Experience in influencer marketing or related field
Strong creative coaching skills
Ability to execute strategic plans
Analytical skills for reporting and performance optimization
Experience with organic and paid marketing channels
Strong communication skills
Ability to manage multiple projects and deadlines
Experience in sourcing and building relationships with creators
Ability to draft comprehensive briefs and manage campaign logistics
Familiarity with digital marketing knowledge and social media trends
Preferred
Experience with influencer marketing platforms (e.g., GRIN, Tribe Dynamics, Lumanu)
Knowledge of brand standards and values
Experience in negotiating contracts and managing logistics
Understanding of performance metrics and KPIs in marketing
Company
Be LOVE™
We represent more than hydration.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase