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The Toro Company · 3 hours ago

Product Marketing Manager, Precision Irrigation Business - The Toro Company

Riverside, CA

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $140K/yr

3+ years exp

The Toro Company is a Minnesota-based leader in outdoor irrigation solutions. They are seeking a Product Marketing Manager for their Precision Irrigation Business to manage product categories, maintain markets, and identify growth opportunities.

CommercialIndustrial ManufacturingMachinery Manufacturing

Work & Life Balance

No H1B

Hiring Manager

Lisa Van Duyn

Responsibilities

Administration & maintenance of existing product line; performs monthly audit of sales volume & profit to identify areas for improvement

Define new product requirements; maintain constant field contact with distributors, sales force and installers to ensure new products meet customer's expectations

Coordinate new product development and changes to existing product line; interface with R&D and manufacturing frequently through the development process in order to ensures that product meets reasonable expectations

Manages and executes divisional product development plans through developing and setting product specification and cost goals; provide project write-up information, market conditions, competitive positions, etc.; monitor and provide input to ongoing engineering projects

Develop new product launch materials to support field staff and distributors; sales material and provide full product training; evaluation/modification of other marketing collateral; competitive evaluations and selling points; development of product update reports and regular distribution to the field

Analysis of competitive positioning; attend trade shows, conventions, distributor meetings, customer visits and industry association meetings; collect competitive literature and maintain a competitive library

Introduce new product ideas to management; interpret customer needs for first time trial of new products; assist in development of programs to ensure that new product sales recover investment in stated times

Maintain and update product information files for use in new distributor or new staff training, customer presentations, internal staff training and meetings, development of new catalogues, videos, etc

Maintain product line offering by managing on-going relationships with allied companies, development of manuals and distribution to other plants, technical data files and international reference files for certification processes, development of technical bulletins and other communications

Administer field training

Coordinate the creation and maintenance of all technical publications

Manage product portfolio and contribute to long-range and annual plans

Work closely with marketing directors, regional marketing managers, and marketing communications teams

Build strong cross-functional working relationships with Engineering, Sales and Customer Care departments

Travel Requirement: 5-20%, including international travel for VOC events and trade shows

Qualification

Product managementMarket analysisProject managementAgricultural industry experiencePower BISAPAnalytical skillsBilingual (English/Spanish)Communication skillsCross-functional team leadershipTechnical writing

Required

Bachelors degree (BA or BS) in Marketing, Engineering, or Agronomy; Masters in Business Administration (MBA) preferred, or equivalent experience

BA/BS degree and 4+ years; or MBA and 2+ year's experience in a product management role, development of market plans, analytical spreadsheets, and proposals

Strong project management and supervisory skills

Skilled in leading and managing cross functional teams

Understanding of business principles

Experience in the irrigation industry or general agricultural markets helpful

Ability to use a personal computer and related software required for the successful completion of job-related tasks

Must possess strong written, verbal and presentation communication skills