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iHerb · 11 hours ago

CRM Program Lead

Irvine, CA

Full-time

Onsite

Entry, Mid Level

$57K/yr - $116K/yr

2+ years exp

iHerb is a global powerhouse in health and wellness that is seeking a data-driven, highly organized CRM Program Lead to enhance its retention marketing team. The role involves owning key marketing channels and programs to drive customer engagement, retention, and lifetime value.

BeautyDelivery ServiceE-CommerceFood and BeverageHealth CareRetailSoftwareWellness

Comp. & Benefits

Responsibilities

Serve as the end-to-end owner for assigned CRM channels (e.g., direct mail/postcard, SMS/WhatsApp, push, or opt-in programs)

Define the strategy, roadmap, and KPIs for each program, aligned with iHerb’s customer lifecycle and retention goals

Manage campaign planning and execution across owned channels, ensuring accurate targeting, personalization, testing, and delivery

Develop segmentation, audience rules, and message frameworks to improve relevance and performance

Oversee creative development and review processes for all campaigns and customer touchpoints

Define key metrics and reporting for assigned channels: opt-in rates, delivery rates, engagement (CTR, open, click), conversion, and revenue contribution

Qualification

CRM marketing experienceData analysis skillsProject management toolsDirect mail managementSMS/WhatsApp messagingEmail marketingCreative development oversightCommunication skillsOrganizational skillsCross-functional collaboration