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iHerb · 9 hours ago

Subscription Marketing Senior Manager

Irvine, CA

Full-time

Onsite

Senior Level, Lead/Staff

$116K/yr - $184K/yr

10+ years exp

iHerb is a global powerhouse in health and wellness, experiencing rapid growth internationally. The Subscription Marketing Senior Manager will drive growth, retention, and profitability of the Autoship & Save program by leading marketing strategy and cross-functional coordination to maximize customer engagement and lifetime value.

BeautyDelivery ServiceE-CommerceFood and BeverageHealth CareRetailSoftwareWellness

Comp. & Benefits

Responsibilities

Lead development and execution of go-to-market strategies for the Autoship & Save program: acquisition of new subscribers, conversion of one-time buyers to subscribers, and retention of existing subscribers

Lead overall vision of the core product offering and features, evolving the program with AI into a more intelligent service

Conduct customer surveys and gather insights from end users to improve the experience

Partner cross-functionally with product, merchandising, operations, analytics, and finance to define target segments, offer structures (discounts, delivery frequency, promotions), and customer experience enhancements

Define, monitor, and analyze subscription-specific KPIs: sign-up rate, churn, retention, average order value (AOV), incremental revenue, and lifetime value (LTV)

Identify the next wave of countries to roll out the service among the 180+ countries where iHerb does business, and partner with cross-functional teams to execute

Partner with creative and content teams to craft compelling messaging, visuals, and campaigns that highlight the value of Autoship & Save (e.g., convenience, savings, consistency)

Coordinate A/B testing and experimentation roadmaps to improve subscription conversion and retention

Stay up-to-date with subscription commerce best practices, competitive trends, and innovations to continuously evolve iHerb’s Autoship & Save experience

Qualification

Customer lifecycle marketingWeb/digital analyticsData analysis toolsA/B testingE-commerce experienceTeam motivationAsana experienceConfluence experienceJira experienceCommunication skillsCross-functional leadershipCollaboration skillsFast-paced environment

Required

10+ years of marketing experience, ideally in e-commerce or subscription-based models

Proven ability to manage customer lifecycle marketing — acquisition through retention

Strong analytical skills and familiarity with data tools (Excel, SQL, Tableau/Power BI)

Experience running and analyzing A/B and multivariate tests

Excellent collaboration and communication skills; experience working cross-functionally

Comfortable operating in a fast-paced, global, data-driven environment

Strong communication skills: listening, verbal, and written

Proven cross functional team leader with the ability to effectively interact and present at all levels, including Senior Management and Executive level

Must be able to motivate, develop, and direct teams from across the world

Highly proficient in web/digital analytics