SkyBox Capital · 1 month ago
App Growth & Social Marketing Specialist
United States
Full-time
Remote
Mid LevelSkyBox Capital is seeking an App Growth & Social Marketing Specialist to launch and scale their mobile app's user base. The role involves building strategies, executing tactics, and experimenting with various channels to drive installs and engagement while fostering a vibrant social presence.
E-CommerceFinancial ServicesVenture Capital
Responsibilities
Lead all initiatives to increase mobile app installs and active users through organic and earned channels (social media, UGC, community, creator partnerships)
Experiment with early-stage tactics (e.g., ambassador programs, challenges, referral hacks, event-driven growth spikes) to find traction fast
Develop an onboarding experience and feedback loop to capture user insights and improve retention
Own our social presence end-to-end: build and execute content calendars across TikTok, Instagram, YouTube Shorts, Twitter/X, Reddit, etc
Create short-form content, UGC prompts, and viral activations that resonate with sports, concert, and event-going audiences
Build relationships with creators to feature the app organically and generate engagement around real events
Identify and reach out to micro-influencers, superfans, and niche communities to promote app usage
Develop briefs, guide content, and track outcomes to drive real conversions — not just vanity metrics
Test UGC-led creative across platforms and formats to find what drives downloads and engagement
Track growth KPIs such as installs, conversion rate (CVR), cost per install (CPI — even if unpaid), and retention
Use basic tools (e.g., Firebase, native platform analytics, Google Sheets) to understand what’s working and pivot quickly
Contribute to A/B testing ideas to validate growth hypotheses
As success scales, help recruit and oversee freelancers, creators, or agencies to amplify what’s working
Develop simple systems and SOPs for scaling repeatable campaigns and processes
Qualification
Required
You've done this before — grown an app or community from zero, preferably in a high-speed, resource-limited environment
You're creative and execution-driven — comfortable making things happen even when resources are tight
You love social — you know what content hits on TikTok, how to ride trends, and how to build UGC engines
You understand performance — you track impact, not just impressions, and you care deeply about users taking action
You thrive on building — you want ownership, iteration, and the chance to leave a lasting impact
Preferred
Previous work with mobile-first consumer products, ideally in tickets, events, or entertainment
Familiarity with content tools like CapCut, Canva, or social analytics platforms
Basic knowledge of Firebase, AppsFlyer, Mixpanel, or other mobile attribution tools
Company
SkyBox Capital
SkyBox Capital is a hands-on, value-added private equity investor in ecommerce and digital media.
Founded in 2000
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Dan Bednyak
Operating Partner
Lauren Sanchez
Operating Partner
Company data provided by crunchbase