TikTok · 4 weeks ago
Senior Product Manager, Vertical Ads Platform - San Jose
San Jose, CA
Full-time
Onsite
Senior Level
$165K/yr - $414K/yr
5+ years expTikTok is the leading destination for short-form mobile video, and they are seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process. The role focuses on enhancing the workflow within TikTok Ads Manager, specifically for Commerce and Non-Commerce performance ads verticals, driving performance and growth on the platform.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non-Commerce performance ads verticals
Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals
Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non-Commerce performance advertisers
Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process
Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform
Qualification
Required
BA/BS degree
5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization
2-5+ years of experience building and launching ad interfaces or platform products
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding
Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance
Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams
Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders
Preferred
5+ years of experience as a PM, building and launching ad interface or platform products
An understanding of performance ads, particularly within Commerce or Non-Commerce verticals such as shopping ads, lead generation, app ads and gaming
Experience in fast-paced environments, particularly within startups or rapidly evolving industries
Proficient in English and Mandrian listening, speaking, reading and writing
Cross-cultural working/studying experience is preferred
Both English and Mandrian skill sets will help you to evaluate case analysis and investigations
Benefits
Medical, dental, and vision insurance
A 401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
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