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TikTok · 2 weeks ago

Creator Operations Growth Lead - TikTok LIVE

Los Angeles, CA

Full-time

Hybrid

Mid, Senior Level

$125K/yr - $236K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Creator Operations Growth Lead to drive revenue and viewership growth among creators. This role involves building and leading a team focused on creator success through strategic initiatives and cross-functional collaboration.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Develop and execute scalable, data-driven strategies to accelerate creator acquisition and performance, leveraging showcases, case studies, and insights to continuously optimize growth tactics

Integrate educational content, creator marketing, and gamification into growth initiatives to drive creator engagement and success

Design and lead innovative creator programs focused on monetization, content quality, and community connection

Provide day-to-day coaching and scalable educational resources to help creators improve performance and increase retention

Own key creator success metrics, including revenue growth, retention, content quality, and platform progression

Build and manage a high-performing Creator Growth team—recruiting top talent, fostering development, and cultivating a collaborative, high-energy team culture

Collaborate cross-functionally with Product, Analytics, Marketing, and Finance to align and execute on growth priorities

Track industry trends and creator behavior to continuously refine strategy and maintain a competitive edge

Lead strategic campaigns and LIVE activations to deepen creator engagement and enhance the overall ecosystem

Qualification

Creator/community growthContent strategyTeam managementLive streaming experienceProject managementCoachingMentorshipCreative mindsetStrategic mindset

Required

Bachelor's degree with 5+ years of experience in content strategy, creator/community growth, business development, or similar fields

Proven success in scaling creator performance across multiple content verticals and tiers

Deep understanding of the creator lifecycle—from onboarding to sustained growth and monetization

Demonstrated leadership in team management, including coaching, goal-setting, and driving progress via OKRs

Highly organized with strong project management skills and a bias for action

Preferred

Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy

Creative and strategic mindset with a strong foundation in mentorship and coaching

Direct experience in the live streaming space, with a solid grasp of emerging trends, creator needs, and user behaviors

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)