Team 201 · 1 month ago
Director, Marketing Operations & GTM Engineer
United States
Full-time
Remote
Director/Executive
$100K/yr - $1,000K/yr
6+ years expTeam 201 is a digital agency for high-growth B2B tech brands, seeking a Director of Marketing Operations and GTM Engineer. This role involves overseeing client marketing systems and campaigns, blending technical expertise with creative marketing execution, and leading the architecture of scalable marketing operations programs.
AdvertisingDigital MarketingLead GenerationSEOSocial Media MarketingUX Design
Responsibilities
Manage multi-channel marketing campaigns for clients with a strong emphasis on email marketing performance, deliverability, personalization, and segmentation
Use AI to streamline and elevate campaign workflows—content generation, segmentation logic, subject line testing, send-time optimization, and performance analysis
Own the strategy and maintenance of client martech stacks (e.g., HubSpot, Salesforce, Pardot, Marketo), ensuring seamless integration and automation across platforms
Architect lead management systems including lifecycle stages, scoring, routing, and attribution models—where relevant for campaign strategy
Collaborate closely with creative, strategy, and analytics teams to deliver high-performing programs across client accounts
Establish agency-wide best practices and templates for campaign setup, QA, documentation, and post-campaign analysis
Lead the development and execution of the agency’s internal AI strategy—evaluating tools, designing processes, and enabling team adoption across client services, campaign execution, and reporting
Stay on top of AI and martech trends to bring innovative ideas and efficiencies into our work
Develop and lead internal workshops and resources to upskill the team in AI and marketing operations practices
Qualification
Required
6+ years of experience in marketing operations, campaign management, or martech strategy
Strong expertise in building and optimizing email marketing programs (segmentation, deliverability, nurture flows, A/B testing, etc.)
Experience leading internal change management efforts around AI adoption, automation tools, or new technologies
Hands-on experience with platforms like HubSpot, Salesforce, Marketo, Pardot, and tools like Clay, Zapier, ChatGPT, or similar AI solutions
Solid understanding of integrated campaign execution across channels (email, paid, social, web)
Working knowledge of JavaScript, Python, JSON, and SQL to support advanced automation, data integration, and custom-coded solutions
Ability to build or manage integrations between martech tools using APIs and webhook frameworks
Experience with B2B tech audiences and performance-based marketing
Ability to manage complex projects with multiple stakeholders and deadlines
Excellent communication, documentation, and team facilitation skills
A strong learning mindset—you love experimenting, iterating, and sharing knowledge
Benefits
Competitive PTO (12 Paid Company Holidays + 25 Days PTO, Sick & Quarterly Recharge Days)
Employee health, vision, and dental insurance
Company 401k Program, 3% automatic contribution from company
Company
Team 201
Team 201 provides UX design, lead generation, PPC advertising, brand marketing strategies, social media, and digital marketing services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Clément L.
Co-Founder & CEO
Haley Hebert
Co-Founder
Company data provided by crunchbase