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Ralph Lauren · 2 hours ago

Manager, Go To Market Strategy PRO

Nutley, NJ

Full-time

Onsite

Mid, Senior Level

Ralph Lauren Corporation is a global leader in premium lifestyle products, and they are seeking a Manager for Go-To-Market Strategies. This role will serve as a strategic partner to deliver comprehensive plans for seasonal execution and product launches while driving revenue growth and minimizing inventory liability.

Apparel & Fashion

H1B Sponsor Likely

Responsibilities

Conduct competitor analysis, pricing research, product research, consumer and market research on a seasonal basis to ensure competitive advantage with assortments, merchandise and pricing strategies

Research regional and NA key city ecosystem retail trends with insights into wholesale and digital

Consolidate research, trend analysis and feedback into comprehensive scorecards to identify and socialize opportunities and maximize successes

Produce and share regular standardized briefs on observations of assortment alignment to customer trends

Identify synergies and gaps between current line/assortment and market needs that equate to revenue and margin opportunities

Recommend new ideas and opportunities to drive revenue, retain clients, and attract new customers

Ensure the right touchpoints and resources are in place throughout the planning process to align product strategy and execution within the overall retail lifecycle

Lead and drive execution of 360 customer experiences that connect product initiatives to consumer journey experience

Articulate and interpret inspiration, assortment, buys, product related GTM strategies for Field

Align commercial calendar events with tactics for store execution and client engagement

Partner with L&D on product knowledge training curriculum direction and content

Support and design execution strategies for key Visual Merchandising initiatives to increase in-season sales for our stores

Analyze customer feedback to validate strategy while working with cross-functional partners to build and expand our solutions

Monitor key performance indicators, including productivity, sales, and employee engagement outcomes

Qualification

Trend AnalysisMarket ResearchProject ManagementRetail ExperiencePresentation DesignData SynthesisCustomer EngagementVisual MerchandisingWritten CommunicationVerbal CommunicationActive ListeningCollaboration

Required

Demonstrated track record of progressive growth and increasing levels of responsibility in trend analysis, strategy, communications, or product-related project management

Proven ability to effectively influence decisions and drive outcomes across all organizational levels, from individual contributors to senior leadership

Ability to act with integrity, professionalism, and confidentiality

Demonstrated ability to transform complex data and research findings into compelling narratives

Demonstrated excellence in written and verbal communication, active listening, and facilitation, coupled with the ability to foster collaborative relationships across departments

Strong presentation design skills (PowerPoint, Google Slides)

Proficiency in project management tools (Smartsheet or similar); Excellent Excel & Adobe Acrobat skills; Strong Word, Outlook & Adobe Suite

Ability to work a flexible schedule, including evenings and weekends, to meet project deadlines and operational needs as required, approximately 25% of the time needs

Ability to travel

Preferred

Experience working with retail or product teams is highly preferred

Company

Ralph Lauren

Glassdoor3.9

Ralph Lauren Corporation focuses on the design, marketing, and distribution of luxury lifestyle products.

Founded in 1967

New York, New York, USA

10001+ employees

https://corporate.ralphlauren.com

H1B Sponsorship

Ralph Lauren has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (45)

2024 (19)

2023 (41)

2022 (27)

2021 (19)

2020 (23)