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RIVANNA · 3 days ago

Senior Product Marketing Manager

Charlottesville, VA

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

Rivanna Medical, Inc. is seeking a dynamic and highly skilled Product Management professional to contribute to the rapid growth of their emerging medical device company. The role involves managing product development and commercialization plans for medical devices, with a focus on medical imaging and physician marketing.

BiotechnologyCommercialHealth CareInformation TechnologyMedicalMedical Device

Responsibilities

Responsible for go-to-market (GTM) planning and execution

Messaging, product positioning, and customer targeting

Sales enablement – tools training and collateral

Plan, execute, and refine sales process during a controlled deployment phase

Manage the business case and update with real-world business economics data from early product launch experience

Coordinate with marketing communications and brand department on lead generation campaigns, trade show strategy, and digital outreach

Field feedback loop – collect insights from the field to refine messaging and inform future development and process refinements

Oversee clinical evidence generation and reimbursement strategies

Develop and maintain KOL relationships

Up to 50% travel requirement with requirements visit customers frequently during initial product launch phases

Qualification

Medical device product developmentMedical imaging experienceFDA regulatory knowledgeProject management toolsLeadership skillsAnalytical skillsDynamic work environmentMicrosoft Office proficiencyCommunication skillsInterpersonal skills