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Children's Hospital Los Angeles (CHLA) · 1 month ago

Executive Director - Strategic Marketing & Engagement / Full-time / Days

United States

Full-time

Remote

Director/Executive

$178K/yr - $306K/yr

10+ years exp

Children's Hospital Los Angeles (CHLA) is a nationally recognized leader in pediatric healthcare, known for its best in-class marketing and communications function. We are seeking a strategic and visionary leader to fill the role of Executive Director of Strategic Marketing, responsible for driving comprehensive marketing efforts and increasing patient family engagement.

Health Care

Responsibilities

Drive the strategic development, execution, and optimization of comprehensive marketing efforts

Oversee all aspects of the consumer decision journey, from awareness to loyalty

Craft and execute innovative, data-driven marketing campaigns that resonate with diverse audiences

Ensure alignment with CHLA’s strategic goals

Qualification

Strategic marketingDigital marketingData analyticsCustomer acquisitionMarketing fundamentalsPassion for pediatric healthcareCommunicationCross-functional collaboration

Required

10+ years' experience in driving successful marketing efforts in a matrixed organization

Strong business acumen and understanding of digital media, online advertising platforms & related metrics

Demonstrated ability to think strategically about the institution's multi-faceted objectives and be able to effectively develop and implement marketing plans to successfully meet those objectives

Must be able to understand the motivations, buying patterns and psychographics for target audiences

Experience in Digital marketing a plus

Solid knowledge applying qualitative and quantitative research methodologies with deep understanding of digital methods and techniques for online marketing and lead generation

Fluent in data retrieval and analytics tools and methods (e.g., Google Analytics, etc.) for measuring ROI, prioritizing and growing adoption

Demonstrated success in ground-up customer growth and engagement strategies, including building and managing customer acquisition strategies

Well-versed in marketing fundamentals including but not limited to: social media marketing, SEO/SEM, CRM, AB Testing, landing page optimization, customer segmentation, customer journey maps, etc

Ability to think creatively and strategically, developing innovative marketing approaches to drive results

Passion for pediatric healthcare and a commitment to the hospital's mission and values

Excellent written and verbal communication skills, including the ability to present complex information in a clear and concise manner

Experience working collaboratively with cross-functional teams and managing relationships with external partners

Bachelor's Degree is required