Trend Micro · 4 hours ago
Web Experience Manager
Austin, TX
Full-time
Hybrid
Mid, Senior Level
4+ years expTrend Micro, a global cybersecurity leader, is seeking a Web Experience Manager to drive the strategy and execution of their global web platform. This role involves modernizing the web experience to enhance user interaction and align with AI advancements, ensuring the website becomes a strategic asset for the company.
Cloud SecurityCyber SecuritySecurityVirtualization
No H1B
Responsibilities
Define the long-term vision for Trend Micro’s digital experience, aligning with company strategy, GTM priorities, and brand evolution
Lead a multi-year transformation of the web platform, championing requirements that drive a modern architecture, content structures, and AI-driven enhancements
Position Trend Micro’s website as the industry’s best enterprise cybersecurity experience
Partner with Engineering to evaluate, modernize, and implement core technologies (CMS, component libraries, APIs, CDNs, personalization engines)
Establish a scalable design system and component framework that supports global marketing velocity
Ensure the platform meets enterprise-class standards for performance, accessibility, compliance, and security
Drive an optimized experience for both human and LLM discoverability, personalization, and automated content workflows
Introduce AI-powered enhancements across the digital journey, including content generation, translation, experimentation, and search
Ensure Trend’s web presence is aligned with how AI systems interpret, summarize, and recommend cybersecurity solutions
Maintain a clear, strategic backlog that reflects business impact and user needs
Translate ideas into actionable requirements, user stories, and sprint-ready deliverables
Partner with design, content, and development teams to ensure smooth handoff and predictable execution
Facilitate cross-functional workshops, alignment sessions, and roadmap reviews
Define and track KPIs related to engagement, conversion, SEO, Core Web Vitals, and customer journeys
Run A/B tests, user tests, and iterative experiments to continuously improve outcomes
Report insights and recommendations to Marketing, Product, and Executive stakeholders
Work closely with Sales, Global Web Leaders, Product Marketing, Regional teams, and Engineering to gather feedback and align priorities
Identify operational gaps and drive process improvements across content, design, and development workflows
Act as the glue between strategic vision, technical implementation, and creative execution
Qualification
Required
Bachelor's degree in Computer Science, Business, Marketing, UX, or related field
4+ years of experience in product management or web experience ownership, ideally in a SaaS or B2B enterprise setting
Proven success driving web platform modernization, CMS migrations, design system adoption, or large-scale digital transformations
Strong understanding of web technologies, UX/UI principles, SEO/AEO/GEO, performance optimization, and accessibility
Experience working in Agile environments and prioritization (user stories, backlog management, sprint planning)
Excellent communication, collaboration, and stakeholder management skills — able to influence without authority
Data-driven decision making with experience using analytics and experimentation tools
Ability to balance strategic vision with hands-on execution
Preferred
Experience with AI-enabled content workflows, personalization engines, or LLM-aware optimization
Experience in cybersecurity or other highly technical industries
Familiarity with modern CMS platforms and design systems (Figma)
Expertise in user testing, and customer journey optimization
Understanding of global localization, multi-region web operations, and SEO/GEO requirements
Experience partnering closely with both Marketing and Engineering organizations
Benefits
Comprehensive health benefits and paid time off package
Pre-partum, maternity, parental, medical leave and adoption assistance
Mental Health Wellness Program & Annual Wellness Incentive
401(k) with company match
Pet Insurance
Collaborative and innovative culture
Company
Trend Micro
Trend Micro is an IT firm that offers cybersecurity solutions like cloud security, endpoint protection, and network threat detection.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2000-08-17IPO
Leadership Team
Eva Chen
Co-Founder & CEO
Kevin Simzer
Chief Operating Officer
Recent News
2025-11-24
2025-11-24
2025-11-23
Company data provided by crunchbase