University of Massachusetts Dartmouth · 1 day ago
Social Media Strategist
Dartmouth, MA
Full-time
Hybrid
Mid, Senior Level
$67K/yr - $80K/yr
3+ years expUniversity of Massachusetts Dartmouth is seeking a Social Media Strategist to lead their social media initiatives across various departments. This role involves developing and implementing social media strategies, creating engaging content, and collaborating with multiple stakeholders to enhance the university's digital presence.
Higher Education
No H1B
Responsibilities
Develops and implements comprehensive social media strategy supporting university mission, marketing goals, advancement initiatives, and public relations objectives
Collaborates with University Marketing, Strategic Communications and Media Relations, Alumni Relations, Advancement, Enrollment Management, and UMass President's Office to support multi-audience initiatives
Coordinates social media support for advancement campaigns, alumni engagement, donor recognition, and fundraising initiatives
Partners with Public Relations team to amplify news stories, announcements, and crisis communications through social channels
Identifies trends, including new platforms with high potential, and serves as an advocate for audience engagement
Keeps campus partners informed of shifting user expectations and best practices across different social channels
Builds effective partnerships throughout the University by sharing information and providing support, often proactively
Creates and implements engaging content across all platforms, collaborating with designers, writers, and videographers as necessary
Develops and manages the social media calendar across channels, balancing competing priorities from multiple departments while maintaining consistency of brand message, voice, and tone
Creates and supports short-form video content (e.g., Instagram reels, TikTok’s) by editing clips for tone, pacing, and platform best practices
Designs visually engaging social media content using tools such as Canva and Adobe Creative Suite, ensuring consistency with brand guidelines and optimizing for platform-specific performance
Analyzes engagement data across all channels, adjusts marketing strategies, and recommends future actions
Provides comprehensive reports to track engagement and ROI for marketing, advancement, and communications initiatives
Contributes to the planning and execution of digital advertising campaigns by developing social media content, targeting strategies, and performance insights
Leads social media promotion for major University events (e.g., Commencement, Convocation, Homecoming, Open House, Accepted Student Days, Alumni events) and Advancement fundraising campaigns
Attends University events, both on and off campus, to capture compelling photo and video content for social media channels
Coordinates with Strategic Communications team to ensure timely and appropriate social media response to news events and University announcements
Assists with the development, monitoring and maintenance of University-wide social media policy and guidelines
Serves as an expert resource for departments across campus, helping to refine messaging and improve social media efforts
Hires, trains, and supervises student employees to support content development and digital strategy while maintaining brand consistency
Monitors and responds appropriately to user interactions in a timely manner, elevating concerns to relevant departments
Identifies opportunities to collaborate with the campus community to generate authentic social media content
Fosters relationships with key University stakeholders (e.g., Student Affairs) to support storytelling across marketing, advancement, and communications objectives
Attends off-campus media events and presentations Performs other job-related duties and responsibilities that may be assigned and/or the job description changed periodically to reflect changing organization needs
Qualification
Required
Bachelor's degree in marketing, communications, public relations, or related field
Demonstrated experience (3 years) managing social media in a corporate, nonprofit, or higher education setting, with strong content creation skills for platforms including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms
Demonstrated (2 years) experience managing projects and/or staff
Demonstrated (3 years) experience using social media management and analytics tools
Experience collaborating with multiple stakeholders on integrated communications campaigns
Flexible schedule including evening and weekend hours, as required
Frequent travel to off-campus locations required
Exceptional ability to craft inventive and effective marketing materials that capture attention across diverse audiences
Fluency in current social platforms and adaptability to learn emerging platforms quickly
Sharp understanding of what makes content engaging—whether it's shared, saved, or sparks meaningful conversation
Skilled in producing high-quality, scroll-stopping content using video and photography
Solid understanding of marketing, public relations, and advancement communications with creative application
Exceptional written and verbal communication skills—clear, compelling, and on-brand across different contexts
Strong collaborative skills with ability to work effectively with diverse teams, voices, and perspectives across multiple departments
Self-starter who thrives independently while maintaining strong teamwork and partnership approach
Strong critical thinking, sound judgment, and keen editorial eye for brand consistency
Understanding of crisis communications and ability to respond appropriately to sensitive situations
Preferred
Master's degree
Previous experience using social media for higher education, nonprofit organization, or advancement/fundraising initiatives
Knowledge of AP style and public relations best practices
Experience with donor communications and alumni engagement through digital channels
Background in integrated marketing communications or public relations
Familiarity with advancement/fundraising communications strategies
Benefits
75% Employer-Paid Health Insurance
Flexible Spending Accounts
Life Insurance
Long Term Disability
State Pension Retirement Plan
Optional Retirement Savings Plans
Tuition Credit (Employee, Spouse, & Dependents)
Twelve (12) paid holidays
Paid personal, vacation, and sick time
And More!
Company
University of Massachusetts Dartmouth
UMass Dartmouth is a national research university committed to academic excellence.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Christine Doyle
Interim CFO
David A. Gingerella, CPPO
Vice Chancellor of Administration & Finance / CFO
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