Risepoint · 1 day ago
Senior Director, Creative
Risepoint is an education technology company that provides world-class support and trusted expertise to over 100 universities and colleges. The Senior Director, Creative is responsible for leading a team of designers and content creators to develop high-impact creative strategies that drive student engagement and partner growth while ensuring a unified brand vision.
EducationHigher EducationUniversities
Responsibilities
Uphold the creative vision across design and video (with a dotted line to copy), ensuring consistency across channels and campaigns
Provide strong, strategic feedback and elevate the creative standard through critiques, mentorship, and hands-on guidance
Lead the development of campaign concepts, partner-facing creative platforms, and modular systems that scale across the funnel
Collaborate with the Senior Director of Content Strategy to bring narratives and messaging frameworks to life visually and emotionally
Partner with the Senior Director of Brand Strategy to ensure creative outputs align with partner brand platforms and differentiated positioning
Work closely with the AI Enablement Lead to test and implement creative tooling that enhances efficiency, personalization, and scalability
Work closely with the Senior Director of Creative Operations and Project Managers to ensure creative resources are aligned effectively, workflows run smoothly, and the team is set up to deliver high-quality work at scale
Foster a culture of accountability, clear communication, and cross-functional transparency across all levels of the creative process
Bring a solutions-oriented mindset to creative challenges, balancing strategic goals with practical execution to keep work moving forward
Lead a centralized creative team supporting multiple university partners across full-funnel campaigns, launches, and evergreen assets
Adapt creative strategy and execution for partner-specific brand guidelines
Act as a senior creative voice in cross-functional planning — helping prioritize, scope, and align resources to business goals
Champion compelling storytelling across formats and channels — ensuring every creative asset contributes to a cohesive, student-centered narrative
Manage relationships with cross-functional stakeholders across Marketing, Paid Media, Digital Experience, Brand, Content, and Partner teams — ensuring creative alignment, clarity of expectations, and timely feedback loops
Manage and mentor a team of visual/motion designers and video producers/editors
Foster a collaborative, feedback-rich culture grounded in craft, accountability, and learning
Guide hiring, career growth, and capability development for the creative team
Perform in accordance with Risepoint Policies
Perform other duties as assigned
Qualification
Required
Bachelor's Degree Graphic Design, Visual Communication, Advertising, Marketing, Media Arts, or a related field required
Minimum of 10 years of experience in creative roles, including 3–5 years in a senior creative leadership capacity
Strong portfolio demonstrating campaign thinking, full-funnel creative, and team-based execution across design and video
Excellent ability to give clear, strategic feedback and lead team-wide critique and refinement
Comfortable balancing concept development with high-volume production workflows
Experienced working in a fast-paced, matrixed environment with multiple stakeholders and deadlines
Deep understanding of performance marketing, digital channels, and visual storytelling best practices
Familiar with creative ops processes (briefing, intake, review cycles) and tools like Workfront, Figma, and Adobe Creative Suite and emerging technology, including AI
Preferred
Master's Degree Creative Direction, Brand Strategy, or Design Leadership
Company
Risepoint
Risepoint partners with universities to create online degree programs and offers recruitment marketing and admissions services.
Funding
Current Stage
Late StageRecent News
2025-12-02
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