Burns & McDonnell ยท 1 day ago
Go-To-Market Department Manager - Corporate Marketing (Kansas City)
Kansas City, MO
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expBurns & McDonnell's Corporate Marketing department is seeking a Go-To-Market Department Manager. This role focuses on developing and executing data-driven, customer-centric campaigns to drive market adoption and revenue growth, while leading a self-executing go-to-market team and leveraging advanced AI technology for strategic marketing initiatives.
ArchitectureConstructionConsultingHuman Resources
Hiring Manager
Stephanie Smithmier
Responsibilities
Provide leadership to the team; direct and coordinate work assignments and review performance to ensure the efficient, cost-effective utilization of staff
Responsible for profitable growth of the department; ensuring staff levels, staff loading, and staff assignments meet project requirements
Implement, apply and support company, department, global practice and/or regional office programs and initiatives; successfully navigating and managing change within the section
Provide expert level guidance and support
Manage department budget and expenditure of funds
Prepare and present workload and monthly reports to department
Responsible for the recruitment, development, training, and retention of staff
Responsible for conducting performance evaluations for department staff
Provide leadership, guidance, and instruction to the department
Responsible for interpreting the organization's policies, purposes, and goals to staff
Responsible for overall QA/QC process adherence
Enforce compliance with company and site safety policies
Performs other duties as assigned
Complies with all policies and standards
Serve as a trusted strategic go-to-market advisor to global practice leaders to develop and execute innovative marketing campaigns that directly drive sales growth and exceptional customer experience
Serve as a partner with global practice leaders, marketing teams and the go-to-market team and/or corporate marketing department to execute strategies and deliverables to help achieve business objectives
Develop and execute strategic marketing campaigns tailored to business objectives, whether Go-to-Market (GTM), Account-Based Marketing (ABM) or Brand Awareness
Use AI-enabled insights and predictive analytics to determine the right approach, messaging, and distribution channels. Monitor real-time performance metrics, optimize engagement through A/B testing, and refine strategies using automation tools
Make sure campaigns are effectively nurtured, personalized, and data-driven to maximize impact, drive conversions, and achieve measurable business growth
Leverage AI powered technology analytic/s teams and tools (HubSpot, Dodge Analytics, AlphaSense, LinkedIn Sales Navigator, etc) to track industry, market and competitive trends to develop data-based marketing decisions
Develop market intelligence reports and analysis to enhance marketing campaigns
Partner with business development and marketing teams to integrate market research into sales strategies, enabling smarter engagement with prospects and clients
Leverage sales enablement tools (Hubspot, CRM, LinkedIn Sales Navigator, etc.) and work collaboratively with go-to-market team to monitor customer interactions, conversions and lead generations to nurture and refine campaigns
Collaborate with customer success operations team to leverage insights for marketing and sales enhancements
Serve as a media relations strategist, building and maintaining strong relationships with targeted journalists, connecting them with our subject matter experts and becoming the go-to source for trends, project profiles and industry insights
Integrate prompting, writing and editing skills with AI-powered tools such as ChatGPT and HubSpot Remix to develop a variety of earned and owned content to engage and convert key audiences and secure targeted media placements
Prepare executives and subject matter experts (SMEs) for media interviews, speaking engagements and industry events, providing briefing materials and real-time analytics on media impact
Identify credible industry awards to spotlight projects and position our people
Develop social media strategies leveraging organic and paid media to achieve and monitor desired campaign results
Use HubSpot Remix and other AI powered marketing technology to develop content, imagery and video scripting to drive efficiencies and heightened engagement across platforms
Identify key leaders to develop social media strategies on their own channels to position as thought leaders in their industries and drive their following, engagement and support client zippering strategies
Utilize predictive AI tools to determine the best content formats, posting times, and audience engagement strategies, optimizing campaign performance
Plan and execute memorable and immersive client experiences, such as industry conferences, specialized owned events and exclusive client strategy sessions and entertainment events
Partner with business development and marketing team members to ensure seamless brand experiences at all client interaction points, from initial outreach to post-project follow-ups
Manage multi-channel visual storytelling, collaborating with designers, videographers and AI powered creative tools to produce high-quality content
Utilize AI powered design and video platforms (Adobe Firefly, Midjourney, Wistia, etc.) to streamline creative production and improve content efficiency
Ensure consistency in brand imagery, video assets and multimedia campaigns, leveraging automation tools for versioning and customization at scale
Lead cross-functional go-to-market projects, ensuring timely execution and alignment with overall business objectives
Use AI powered project management tools (Monday.com) to automate workflows, track deliverables and optimize resource allocation
Develop project roadmaps and success metrics to develop and execute deliverables within the go-to-market team to increase efficiencies and project speed
Qualification
Required
Bachelor's degree in communications, journalism, marketing, or a related field
At least 8 years of experience in marketing or a related field required
Previous leadership and/or management experience is preferable
Must demonstrate excellent oral and written communication skills, strong interpersonal skills, and the ability to clearly and effectively present complex information to all levels of employees, management, and clients
Position requires the ability to thoughtfully and positively influence, lead, and manage change
Must possess strong project management skills and a strategic perspective
Must be expert in the use of computer software (i.e., Microsoft Word, Excel, PowerPoint)
Preferred
Proficiency in ChatGPT, HubSpot, HubSpot Remix, CRM, LinkedIn Sales Navigator, Wistia and other technology tools and platforms as needed
Expertise in developing sales-driven content and optimizing ABM strategies
Strong experience in media outreach, press release writing, and thought leadership positioning
Expertise in organic and paid campaigns across LinkedIn, Twitter, Instagram, TikTok, and emerging platforms
Strong writing, editing, AI prompting and brand storytelling and thought leadership skills across multiple formats
Experience with AI powered analytics tools to measure campaign success and refine strategies
Able to understand the industry, provide analysis of market insights, identify opportunities and craft innovative marketing and PR strategies
Consistently utilizes analytics to drive strategy and optimize the go-to-market effectiveness and marketing ROI
Works effectively across teams, fostering strong partnerships
Anticipates and responds to internal and external audience needs using data-driven insights
Takes initiative and ownership to achieve business objectives
Thrives in a fast-changing environment, embracing innovation and technology
Tests, learns, and refines marketing campaigns using real-time data and performance analytics
Company
Burns & McDonnell
Burns & McDonnell is an engineering design firm and it provides engineering, architecture, construction, and consulting services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Leslie Duke
Chief Executive Officer
Alissa Schuessler
Chief Financial Officer
Recent News
Missouri Business Alert
2025-11-07
Company data provided by crunchbase