Tata Consultancy Services · 2 weeks ago
Group Creative Director, Art
Oakland, CA
Full-time
Onsite
Director/Executive
$208K/yr - $275K/yr
12+ years expTata Consultancy Services is seeking a Group Creative Director, Art to lead their creative team in TCS Interactive. The role involves crafting compelling brand narratives and overseeing the production of both digital and traditional creative assets while ensuring measurable outcomes and high creative standards.
Business Information SystemsConsultingInformation TechnologyIT Management
Hiring Manager
Nicole Kaplan
Responsibilities
Drive the big organizing idea and the system beneath it: narrative arc, voice, visual language, and extensions into culture
Craft concepts that show up at the moment of need. Persuasive on screen and driving behavior wherever people experience the brand in the world
Direct treatments, boards, casting POV, editorial rhythm; partner with directors, editors, and finish to protect the idea through delivery
Use contemporary tools to visualize quickly: boards, ripomatics, lightweight demos, gen-AI pre-viz. Then decide: hand off to professional finishing for craft-critical work, or ship gen-AI production for short-form content where speed and iteration matter more than finish
Design campaign ideas as reusable systems: templates, tone kits, motion grammar. So value compounds over time and successive flights are smarter and cheaper
Translate the brand platform and underlying technology into interactive systems (web/app/service touchpoints); pair with strategy, product, and engineering to ship
Insist on interaction craft (motion, accessibility, responsiveness, performance) and measurable outcomes (activation, conversion, retention)
Set the creative standard in partnership with the Chief Creative Officer and build the rituals that make it repeatable. You're shaping how this team works, not inheriting a playbook
Act as a trusted partner in senior rooms with concise, powerful storytelling that closes
Translate creative value across the C-suite—brand, business, technology—to align senior stake holders; direct creative teams and lead new-business pitches decisively
Recruit, mentor, and develop CDs/ACDs/Senior Creatives while building diverse teams and inclusive rituals that produce better ideas, faster
Work with Production and Operations to manage scope and timelines; know when to ship v1 and when to finish for awards
Qualification
Required
12+ years at agencies or studios that win (you know who they are), with 3+ years leading multiple accounts at the GCD level
Portfolio of award-recognized brand campaigns and shipped digital experiences; show ideas that delivered cultural impact or measurable behavior change. If a campaign has done both, you move up to the top of the list for consideration
Led integrated teams from ideation to final master: brief → platform → film/digital production → optimization
Proven client-trust builder and closer in rooms that matter
You've been the most senior creative in the room and owned the outcome. Not just the idea
You speak strategy and data fluently: brand lift, funnel KPIs, effectiveness. Without losing your creative soul
Preferred
You've worked in categories where legal says 'no' 47 times before saying 'yes' (finance, healthcare, pharma, generative-AI)
You've shipped digital interactive experiences along with campaigns at scale
You get energized by teaching, not just directing
You've built a case study from scratch and walked it onto a stage
Company
Tata Consultancy Services
Tata Consultancy Services is a business solutions company that specializes on information technology services and consulting.
10001+ employees
H1B Sponsorship
Tata Consultancy Services has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7880)
2024 (9690)
2023 (8537)
2022 (11159)
2021 (9813)
2020 (11984)
Funding
Current Stage
Public CompanyTotal Funding
unknown2004-08-25IPO
Leadership Team
K. Krithivasan
Chief Executive Officer & Managing Director
Aarthi Subramanian
President and Chief Operating Officer
Recent News
Business Standard India
2026-01-09
Trak.in - Indian Business of Tech, Mobile & Startups
2026-01-06
Company data provided by crunchbase