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Happy V · 1 month ago

Amazon Marketplace Manager – Growth & Advertising

United States

Full-time

Remote

Senior Level

5+ years exp

Happy V is a fast-growing women's wellness company dedicated to empowering women through high-quality information and products. The Amazon Marketplace Manager will own the Amazon channel strategy and P&L, lead new product launches, and manage the advertising and agency partnerships to drive growth.

Health CareNutraceuticalPersonal HealthWellness

Responsibilities

Own the Amazon P&L and forecast – revenue, TACOS, contribution margin, and inventory health

Set annual and quarterly sales + profitability targets and build the plan to hit them

Develop and execute a comprehensive Amazon strategy (1P/3P as applicable): positioning, objectives, tactics, promos, and calendar

Define the role of Amazon within the broader Happy V ecosystem (Shopify, TikTok Shop, Retail, etc.), including halo & incrementality

Control and allocate advertising budgets (Sponsored Ads + DSP/DAA) to balance growth and profit

Serve as the primary daily contact for our Amazon agency – set priorities, oversee execution, and hold them accountable to KPIs

Direct and mentor an Amazon Coordinator who supports catalog updates, reporting pulls, and promo set-up

Lead new product launches on Amazon: from go-to-market plan through set-up, content, inventory, and post-launch optimization

Manage and optimize the full marketing funnel: Sponsored Products, Brands, and Display, Amazon DSP / Streaming (if applicable), Brand Store, deals, coupons, and promo placements

Own all Amazon creative and content (PDPs, A+ Content, Brand Store, video, images), working with internal Creative and agency

Build and maintain the merchandising and promo calendar for Amazon - Prime events, seasonal moments, BFCM, and launches

Partner with Operations & Supply Chain to ensure healthy inventory, timely PO/shipments, and coverage for major campaigns

Ensure retail readiness and compliance across all listings (claims, imagery, copy, variations, reviews, and ratings)

Act as the internal subject matter expert on all things Amazon for the C-suite and Growth team

Own weekly and monthly performance reporting: Revenue, units, TACOS, ROAS, NTB %, repeat ASIN performance, hero vs. long tail Ad performance and key tests

Use AMC/available tools to design incrementality tests (geo holdouts, DSP vs SP, upper vs lower funnel) and translate insights into clear recommendations

Monitor competitor activity, category trends, and Amazon programs and convert them into actionable optimizations or new tests

Qualification

Amazon P&L managementSponsored Ads strategyDSP/Streaming TVIncrementality testingDTC/CPG brand experienceWomen’s health experienceMarketing funnel optimizationCommunication skillsTeam management