East Carolina University · 3 weeks ago
Associate Director of Regional Recruitment and Key Market Strategy
Greenville, NC
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$47K/yr - $65K/yrEast Carolina University is seeking an Associate Director of Regional Recruitment and Key Market Strategy to provide strategic oversight for recruitment and enrollment planning across key markets in North Carolina and surrounding states. The role involves leading a recruitment team, developing data-informed strategies, and ensuring a strong presence in high-priority markets.
Higher Education
No H1B
Responsibilities
Develop, implement, and evaluate comprehensive, data-informed recruitment strategies for assigned regional markets, with an emphasis on monitoring key markets in North Carolina and nearby states to identify new growth and yield opportunities
Use demographic and enrollment data to identify high-impact markets and emerging trends for targeted recruitment
Collaborate with the Director of Undergraduate Admissions and other Associate Directors to align regional goals with overall institutional strategy and budget priorities
Monitor and assess recruitment performance through continuous evaluation, analytics, and reporting of funnel metrics (inquiries, applications, admits, and yield)
Directly supervise all regionally based admissions counselors across North Carolina and nearby states
Provide leadership, mentorship, and accountability through performance management, professional development, and regular one-on-one meetings
Establish performance benchmarks, travel expectations, and communication standards to ensure consistent outreach and follow-up across territories
Foster a cohesive and collaborative culture among remote staff, emphasizing service excellence, continuous improvement, and alignment with ECU’s brand and values
Continuously monitor performance and market conditions in North Carolina and surrounding states to assess competitiveness, identify emerging markets, and guide regional resource allocation
Serve as ECU’s senior representative in assigned regions, maintaining high-level relationships with high school counselors, community organizations, and alumni networks
Coordinate regional recruitment events, regional yield programs, and outreach initiatives designed to strengthen ECU’s brand presence in key markets
Build partnerships with regional school systems, civic leaders, and business organizations to enhance recruitment opportunities and community visibility
Oversee the implementation of regional marketing and communication efforts in collaboration with ECU’s Marketing and Communications team
Collaborate closely with the Associate Director of Transfer Recruitment & Partnerships to ensure consistent and effective transfer recruitment strategies within regional markets
Provide guidance and accountability to regional counselors for community-college visits, partnership development, and communication with transfer-serving institutions
Ensure that regional staff are trained on ECU’s transfer admissions policies, articulation agreements, and communication flows for prospective transfer students
Track and analyze transfer inquiries, applications, and yield data within regional territories, and share findings with the Director of Undergraduate Admissions and the transfer leadership team
Contribute to the development of new initiatives that connect first-year outreach with long-term transfer pathways and partnerships
Utilize ECU’s CRM and institutional dashboards to generate reports on regional recruitment activity, conversion rates, and market ROI
Evaluate event effectiveness, territory coverage, and staff productivity using quantitative and qualitative data
Present insights and recommendations to admissions leadership for data-driven decision-making and resource allocation
Contribute to the annual assessment of ECU’s recruitment strategy and enrollment outcomes
Represent ECU and Undergraduate Admissions at regional and national professional organizations such as CACRAO, SACAC, and NACAC
Maintain strong working relationships with internal campus partners including Marketing, Operations, and Campus Visits
Serve on committees and task forces that advance university-wide enrollment initiatives and continuous improvement
Demonstrate flexibility and initiative by assisting with departmental initiatives, special projects, and university events as needed
Qualification
Required
Master's degree
Demonstrated experience in admissions counseling, recruitment, or territory management
Demonstrated experience supervising others in program initiation, planning development, administration, record-keeping, and evaluation
Position requires a valid driver's license or the ability to obtain one within 30 days of the date of hire
A valid driver's license must be maintained as a condition of employment
Ability to rent vehicle
Preferred
Analytical enrollment reporting and recruitment market evaluation experience
Company
East Carolina University
Throughout our history, the broad missions of teaching, research, and service have helped to guide the university and will continue to do so.
Founded in 1907
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Bill Clark
President & CEO
Eric Houston
Deputy Chief Information Officer (CIO)
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